Abdullah Khan

Abdullah Khan CELL - • E-MAIL-LinkedIn Profile: http://linkd.in/1z9HpPN PROFILE Fell in love with digital marketing. Good at Web, Mobile and Analytics. I can perform all the tasks like research, strategy, execution and reporting and maintenance. I have spent most time working with PPC, SEO, Mobile App marketing, Ecommerce and Analytics. INDUSTRIES FMCG Education NBFC (Non-banking financial company) Hospitality and Tourism Life style Information Technology Real Estate SKILLS PPC/SEM Email Marketing Google Analytics Automation Proposals Presentations Video Marketing Team Building EXPERIENCE MetricStick (October 2016 to May 2018) Designation: Freelancer MetricStick is a full time digital marketing agency. At MetricStick, I am responsible for major tasks. From finding prospects to converting them into customers and increasing their ROI through digital marketing – I take care of pretty much everything. Tasks include, but not limited to Strategy, Execution, Reporting, Copy writing, Conversion & Landing page optimization, PPC/SEM, Social media, List building, training, content creation and more. Fashion Banking Entertainment Non-profit SEO Affiliate Marketing Data Mining CRM Bulk Optimization Ecommerce Marketing Conversion Optimization Research and Analysis Social Media Content Creation Media Buying App Store Optimization Content Marketing Mobile App Marketing Training Reporting MetricStick clients: AKD Securities, AKD Trade, NickiJo, TinyBeings eVenture – hide.me (Oct 2014 to May 2016) Designation: Digital Marketing Manager At hide.me I mainly looked after paid and organic performance on web and mobile. I was responsible for research, strategy, execution, maintenance and reporting; performing important tasks myself and delegating other tasks to the team. Major responsibilities are related to Google AdWords, Facebook Ads, SEO, Automation, Reddit ads, Content, Ad design, Ad copies, Dynamic advertising, Remarketing, Google PlayStore, iOS App store, tracking and reporting. EasyUni.com (Jun 2014 to Dec 2015) Designation: Performance Marketing Manager At EasyUni.com I was mainly responsible for paid performance research, planning, management and reporting on AdWords search, GDN, YouTube and Facebook. Main tasks: Keyword research, campaign strategy, campaign setup and execution, remarketing, automation, content ideas, dynamic advertising, tracking, reporting. Working directly with the Head of Marketing. Persuasion Technologies (Aug 2013 to Feb 2015) Designation: Digital Marketing Analyst Most of my time at Persuasion was spent working with Ecommerce sites, service businesses and Mobile Apps. I used to report directly to the CEO and was a main contact person for clients assigned to me. My responsibility was to increase sales, user acquisition, downloads/installs, sustain and expand revenue stream with minimum costs using digital. Accounts managed: SuriSara.com, FashionValet.com, Msread.com, icom.edu.my, AtticTV Mobile Apps, Pelangi Beach Resort and Spa and many other. Tasks related to: Google AdWords, YouTube, Facebook, R, Magento, Google PlayStore, iTunes, Automation using Zapier, using VWO & other tools, Dynamic advertising, Remarketing, Email marketing, Google Tag Manager, Google Analytics implementation (event tracking, enhanced ecommerce tracking, self referral), Monthly performance reporting, Monthly client meetings etc. Creative Bull (Jan 2011 to June 2013) Designation: Co-Founder Accounts managed: Karachi School for Business and Leadership, Shell Petroleum (CSR), IBAGrads, ArifIrfanullah CFA, SEMS Event Management Work type: Business development, Project management, Website development, Social media marketing, SEO, Google Analytics Creative Chaos (April 2009 to Dec 2010) Designation: Internet Marketing Executive Accounts: Telenor, Pepsi, Muslim Commercial Bank, Vaseline, Marie Stopes Society, Coke Studio Work type: SEO, PPC (Research, Strategy, Implementation, Reporting) Platforms: Google AdWords, YouTube, Facebook, Google Analytics, Web Trends