Abdullah Babar
Ghosia Park, Ferozpur Road, Ichhra, Lahore | --| LinkedIn
EDUCATION
Lahore University of Management Sciences - BSc. (Honors) Accounting and Finance
Aug 2017 – May 2021
Relevant Courses: Applied Corporate Finance, Financial Modelling, Islamic Banking and Finance, Fintech Revolution, Portfolio
Management, Investments, Marketing, Data Science in Decision Making, Probability, Restaurant Management, Human Resource
Management, Econometrics, Probability and Statistics.
EXPERIENCE
Programmers Force Pvt Ltd. | Business Analyst
Oct 2022 – Present
● Collaborate with product manager on roadmap planning and prioritization
● Research on potential opportunities for Electronic Identification Verification and Electronic Know-Your-Customer
services
● Schedule meeting to initiate partnership opportunity with Government (Priority) and Third party service providers
● Coordinate with Compliance, Finance and Sales to understand the feasibility of working in a specific country
● Compile and analyze data over time to forecast sales trends
● Review past sales data to determine trends in productivity
● Prepare accurate reports using data from internal and external sources
● Analyze process issues and bottlenecks and to make improvements
● Develop and maintain reporting tools
SB Electronics Engineering and Control (Pvt) Ltd. | Assistant Manager Marketing
Oct 2021 – Oct 2022
● Thorough research on and before designing, planning, developing, and implementing campaigns, social media posts, content
● strategy, etc.
● Content planning and monitoring the progress to report the higher management
● Writing website copy keeping SEO strategies and target audience in mind.
● Handling LinkedIn and Facebook Social Media pages for postings and running ads
● Email Marketing to potential clients to add them into sales cycle
● Forecasting and formulating cost structure to generate profits with revenues
● Coordinate with finance, operations, admins, and C-level executives for successful project implementation
● Coordinate with cross-discipline departments to ensure everyone is on track with project requirements, deadlines, and
schedules
● Handle internal resources and upgrade them as required
● Professional documentation for better clients/customer experience
Instructor Brandon | Junior Project Manager Marketing
June 2021 – Aug 2022
● Design the webpages, landing pages, and brochures of the Instructor Brandon & Dynatuners, including Content and Copy
● Writing website copy keeping SEO strategies and target audience in mind.
● Competitive analysis through thorough Secondary Research before analyzing data to monitor customer bases and
identifying new ones
● B2B lead generation through LinkedIn, Glassdoor and Indeed using tools such as DropContact, LinkedIn Sales navigator,
Lusha, Apollo, Evaboot
● Submit project deliverables and ensure they adhere to quality standards and tick all Key Performance Indicators
● Plan and execute outbound digital marketing campaigns through social media and email marketing on Bitrix24 & Hubspot
● Develop 7 Ps of marketing to run a campaign, keeping Budget in consideration, after segmentation of the target market
● Develop internal resources such as Sales Pitch for SDR for better customer outreach
● Train the internees on how to generate and identify leads through different tools on social media
● Analyze the social media platforms and website traffic to forecast the marketing spend required for platform optimization
Lahore University of Management Sciences | Teaching Assistant (Contract)
Sep 2020 – May 2021
● Teaching Assistant for one of the core courses of Business studies, Business Communication
● Managed the sessions in explaining the relevant topics of Communication to 42 students and reviewing 10+ graded
components
● Conducted the teaching sessions on Zoom. Assisted the instructor in the organization of activities through Google forms,
Google sheets, Google quiz, and online portals, etc.
● Successfully fulfilled the responsibilities of organizing and managing students at different times in different circumstances.
All the stakeholders were satisfied which was assessed through positive feedback. The success rate was 95% among the students
PACRA Analytics | Intern – Research Analyst
July 2019 – Aug 2019
● Responsible for thoroughly analyzing the financial position of 15 major banks of Pakistan
● Gathered data from the financial statements of the banks and analyzed it using statistical tools. As the leader of the team, I
gathered data by calling the management of the banks whose data was not available
● The report was represented to the CEO PACRA Analytics on 15 Bank’s analysis using Excel and R
● The report was in accordance with the findings of the parent company PARCA and supported in its training program
RESEARCH AND PROJECTS
Correlation between Literacy rate and Social Factors
Sep 2019 – May 2020
Before putting my effort into reducing illiteracy, I started my research on the ground reality of social factors in my undergraduate
thesis. I want to see the correlation between different crimes and the level of education. First, I realized that the actual literacy rate is
far below the 58% literacy rate stated by the Government of Pakistan. Secondly, those areas where the people are more educated had
lower unemployment and lower street crimes. Reversely, areas with higher street crimes had higher illiteracy rates. In the future, I am
interested in analyzing the impact of education on poverty, intolerance, upheaval, and diseases. Fortunately, I met Dr. Anjum Fayyaz,
Assistant Professor at LUMS, in the core course, Business Communication of business studies. I discussed my research and ideas
because of his same area of interest. Under his supervision, I expanded my horizon and went to the surrounding localities. One
observation that intrigued me the most was that people were ready to provide education to their sons. Hence, I resumed my research on
deprived girls. At the same time, I helped my fellow LUMS graduate, Waqas Haider (Batch of 2020), in his initiative called Chiraagh
in which he started a school for women.
HONOURS AND AWARDS
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Best Director Logistics and Accommodations at LLS
(2020)
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Scholarship of 3+ million at undergraduate from LUMS
(2017 – 2021)
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Scholarship in Matriculation & Intermediate
(2013 – 2017)
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Hafiz-e-Quran (2010)
CERTIFICATIONS
DataCamp: Data Analysis in Excel | Introduction to R | Intermediate R | Introduction to the Tidyverse | Data
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Manipulation with DPLYR | Joining Data with DPLYR | Introduction to Data Visualization with ggplot2
Gridlines: Essential Financial Modelling
Coursera: Financial Markets (with Honors) | Understanding Financial Markets
KASB Securities: Certificate in investment
Google: Google Analytics
Udemy: Bitrix24 Implementation Masterclass
LEADERSHIP & EXTRA CURRICULAR
● Instructor of the course Business Communication. Taught different course-related content to a class of 42 students such as
STAR Technique, body language tools, etc.
(2020 – 2021)
(2019 – 2020)
● Tutorship experience of 2 years at TUTORME, instructed mathematics, English, and Urdu.
● Director of Logistics and Accommodation Department in LUMS Literary Society (LLS) at LUMS University. Led a team
of 12 people in successfully conducted key events such as Qawalli Night, Iqbal Day, Mahfil-e-Sukhan, etc.
(2019 – 2020)
● Event Head of Quiz Trivia at LUMS ADAB Mela (LAM) 2019, A key event of LUMS Literary Society where 800+
students from across Pakistan came to LUMS and competed on language related Quizzes, Essay writing, Creative writing, etc.
(2019)
● Assistant Director of Security at SPADES and Psifi-10, which contributes to promoting scientific technology and
engineering among students of Pakistan.
(2018 – 2019)
SKILLS & INTERESTS
Hard Skills: Microsoft Word, PowerPoint, Canva Pro, MS Excel, R, Data Cleaning, Data Visualization, Video creation, Video
editing, Trello, TeamGantt, HubSpot, Bitrix24, LinkedIn Sales Navigator, Project Management.
Soft Skills: Leadership, Adaptability, Flexibility, Research and Analysis, Teamwork.
Interests: Online Courses, Reading, Calligraphy (English, Arabic, Urdu), Sports (Cricket, Table tennis).
