MARYAM ABDULKAREEM
Social Media Manager | Digital Marketing Specialist
(- |-| LinkedIn | Portfolio |
PROFESSIONAL SUMMARY
Results-driven Social Media Manager with a passion for creating engaging content, building brand awareness, and driving audience
growth. Experienced in managing social media platforms, crafting compelling copy, and using data insights to optimize performance.
Proficient in Shopify, WordPress, Meta Ads, and digital marketing tools. Eager to contribute creativity and strategy to enhance
brand presence and customer engagement.
RELEVANT EXPERIENCE
GoSharp (Ride-hailing Startup)
Social Media Content Creator
• Developed and managed content calendars to ensure consistent posting across multiple platforms.
• Created engaging visual and written content that increased brand engagement
• Monitored analytics and insights to track content performance and optimize future strategies.
Ryam Store (E-commerce Retail Brand)
Paid Ads Specialist (Facebook Ads)
• Developed and managed Facebook ad campaigns to drive brand awareness and online sales.
• Conducted audience research to optimize targeting and improve ad performance.
• Analyzed campaign data and adjusted strategies to maximize return on ad spend (ROAS).
October 2024 – Present
November 2023 – April 2024
Belle (Beauty Blog)
Social Media Manager
November 2022 – September 2023
• Crafted engaging, valuable and relevant SEO-optimized content on company’s website.
• Created engaging visual and written content that increased brand engagement on social media.
• Managed the complete posting schedule to maintain a consistent and effective social media presence.
Growth GmBH (E-commerce Retail Brand)
Copywriter & Product Page Developer
September 2020 – July 2021
• Developed compelling product descriptions and landing pages leading to a 200% revenue increase.
• Optimized content for SEO and user engagement, increasing product visibility.
SKILLS
Social Media Strategy & Management | Content Creation & Copywriting | Community Engagement & Brand Building | Facebook &
Instagram Ads | SEO & Analytics | Graphic Design & Video Editing | Email Marketing | Time Management | Attention to Detail
EDUCATION
Obafemi Awolowo University
Bachelor of Science in Industrial Chemistry
Osun State, Nigeria
December 2023
CERTIFICATION AND TRAININGS
Copywriting & Content Writing - College of Copywriting
Social Media Management - Chartered Institute of Digital Marketing
Digital Marketing - City Hill Marketing Institute
TOOLS & PLATFORMS
Shopify & Wordpress (E-commerce) | Facebook Ads Manager (Paid Campaigns) I Google Analytics (Performance Tracking) | Canva &
Capcut (Design & Video Editing) | MailChimp & Klaivyo (Email Marketing)
PORTFOLIO: https://bit.ly/4hB6YHo
