Abdulhafeez Onitilo

ABDULHAFEEZ ABAYOMI ONITILO Virtual Assistant | Digital Marketer | Social Media Manager Professional Summary Dynamic and results-oriented Virtual Assistant and Digital Marketing Professional with extensive experience in social media strategy, digital marketing training, content development, calendar and email management, research, and community engagement. Proven expertise in crafting innovative campaigns that drive brand awareness, engagement, and measurable results. Passionate about mentoring aspiring digital marketers and helping businesses leverage digital platforms to achieve their goals. Core Competencies • Social Media Strategy & Management • Paid Social Advertising (Facebook Ads, Instagram Ads, etc.) • SEO & Search Engine Marketing (SEM) • Content Development & Video Marketing • Email Marketing & Campaign Automation • Performance Analytics & Reporting • Digital Marketing Training & Mentorship • Podcast Production & End-to-End Workflow • Studio & Remote Recording Management • Audio Editing, Mixing & Mastering Administrative & Executive Support • • • • • • • Calendar & Appointment Management Email & Correspondence Handling Document Preparation & Report Writing Client Booking & Relationship Management Conflict Resolution & Issue Escalation Community Engagement & Online Moderation Social Media Content Coordination Technical Proficiency • Microsoft Office Suite • Google Workspace (Docs, Sheets, Gmail) • Email Clients (Gmail) • CRM C Scheduling Tools (Calendly, Trello) • Graphic Design Tools (Canva) Key Achievements • • • Successfully trained and mentored over 100 students in digital marketing, many of whom have gone on to launch their own campaigns and businesses. Played a pivotal role in resolving client ad account challenges and improving the ROI on social media campaigns. Delivered impactful training programs that combine theoretical knowledge with hands-on experience. Professional Experience Social Media Consultant Freelancer | 2017 – Present Clients: • Rhema Fitness: Resolved Facebook Ads payment issues and improved campaign performance. • Deezasplace: Optimized Instagram branding, managed social media accounts, developed content calendars, and launched successful ad campaigns on Facebook and Instagram. Virtual Assistant (Writer and Researcher) InsideOjodu Media | 2015 – Present • Conducted in-depth online research to support business proposals, client interviews, and strategic planning initiatives. • Writing and posting of news articles and short stories for blog post • Managed high-volume email correspondence, prioritizing communications and improving response turnaround time. • Coordinated calendars, meetings, appointments, and reminders to optimize time management and workflow efficiency. • Supported project execution through research, report drafting, and milestone tracking. Assistant Trainer/Convener (Digital Marketing Training) 2017 - Present Absolute Hearts Media • • Organized and facilitated training sessions on Digital Marketing, covering areas such as Social Media Marketing, SEO, Video Marketing, and Content Development. Mentored students on strategies for creating and optimizing digital campaigns, ensuring a comprehensive understanding of digital tools. Assistant Digital Marketing Trainer 2021 – 2023 TED Initiative, Nigeria • • Trained participants in digital marketing tools and strategies, emphasizing practical, resultsdriven learning. Developed tailored training content to address participants’ skill gaps and industry needs. Virtual Assistant 2013 - 2018 Absolute Hearts Media • • • • Research and write blog post Managed and coordinated both backend and frontend of blog Posting and replying comments and DM on Facebook and Instagram Manage Facebook Ads Manager Education B.Sc. Economics Olabisi Onabanjo University, Ogun State — 2012 Relevant insights: understanding markets, creative economy, consumer behaviour, and entrepreneurship. Senior School Certificate Examination The International School, Olabisi Onabanjo University — 2006 Certifications & Training • Certification of Completion on Sound Recording & Production for Film & TV (Three Month Course) —Ebonbylife Creative Academy (2023) • Certification of Completion in Photography & Videography (6 Months Training)— Lagos State Skill Acquisition Center (2021) • Certification of Completion in Photography & Videography (One Year Training and 6 months Internship) — Courteffect Nigeria Ltd (2021) • Certification of Completion for Digital Marketing — Absolute Hearts Media (2017) • Certification of Completion for Basic On-Air Personality Training — Pro Emcees Academy (2015)