Abdul Asghar

Abdul Rehman Asghar Digital Marketing Specialist South Asia |-- | linkedin.com/in/rahmanasgr PROFILE With 5 years of experience in digital marketing, I specialize in PPC, SEO, social media management. I excel in developing and executing comprehensive digital strategies across Google Ads, Meta Ads, LinkedIn Ads, and more, driving significant ROI and brand growth. I am skilled in leveraging analytics tools like Google Analytics and SEMrush to refine strategies and enhance performance. My expertise includes creating engaging content and optimizing email marketing campaigns for high open rates and conversions. I aim to use my skills to drive impactful marketing results and foster strong client relationships. EDUCATION Master Of Journalism ( Punjab University ) SKILLS • Digital Marketing Strategy • SEO (On-page & Off-page) • PPC Campaign Management • Copywriting Oct 2020 – Dec 2022 • • • • Account Management Content Marketing Social Media Marketing Client Relation Management • • • • SEMrush Facebook Ads Manager Moz Ahrefs TOOLS • • • • • Google & Meta Ads Google Analytics HubSpot Mailchimp WordPress | Shopify | CMS WORK EXPERIENCE DIGITAL MARKETING SPECIALIST Devsinc, California (United States · Remote) FEB 2024 – Jan 2025 • Managed PPC campaigns across Google Ads, and social media platforms, optimizing conversions and ROI. • Led successful SEO initiatives, resulting in significant increases in organic traffic. • Created and executed email marketing campaigns, achieving high open and click-through rates. • Developed and implemented social media strategies, driving audience growth on Facebook, Instagram, and LinkedIn • Analyzed campaign performance using tools like Google Analytics and SEMrush. MARKETING MANAGER The KPI Institute, (Melbourne, Victoria, Australia· Remote) • • • Aug 2024-Present Directed comprehensive digital marketing initiatives for the KPI Institute, encompassing advertising, SEO, social media management, and strategic branding. Conceptualized and executed innovative marketing campaigns to enhance brand visibility, foster customer engagement, and drive business growth. Conducted in-depth marketing data analysis to refine strategies, maximize efficiency, and achieve a higher return on investment (ROI). PAID ADS SPECIALIST Adlance, (United Kingdom · Remote) Apr 2021 - Jan 2024 • Managed digital campaigns for 5-6 diverse clients, tailoring strategies to meet specific industry needs within an agency setting. • Oversaw $50K+ monthly ad spends with a ROAS of 300-400%, significantly enhancing campaign efficiency and return on investment. • Achieved a 40-50% increase in lead generation through optimized ad strategies and experimental A/B testing. • Improved customer engagement and retention with a 35% increase in click-through rates through effective ad campaigns and social media management. • Developed and presented detailed reports using Google Looker Studio, providing actionable insights and recommendations for continuous campaign improvement. SENIOR CONTENT WRITER Aug 2022- Feb2023 EvolveDash Inc (Lahore, Punjab, Pakistan · Hybrid) • Conducted in-depth research across diverse industries, including business, technology, health and insurance, • • • fashion, real estate, and home improvement. Managed and responded to over 80 queries weekly for platforms like Connectively (formerly HARO), SoPicks, and RevenueGeeks. Produced 5-8 high-quality blog posts weekly for the company and clients, ranging from 800 to 3,000 words per piece. Achieved notable success by having a client’s work featured in Forbes, enhancing credibility and brand visibility. SEO & SMM CONTENT STRATEGIST Topnotch Innovative Technologies, (Lahore, Pakistan) Nov 2019 - Mar 2021 • Developed and executed comprehensive SEO strategies, enhancing website rankings through on- page, off-page, and technical SEO techniques. • Managed content marketing efforts, including SEO-focused content writing and optimization, to drive organic traffic and engagement. • Oversaw social media accounts on Instagram, Facebook, and LinkedIn, creating engaging content and running paid campaigns on Snapchat and YouTube Ads. • Utilized tools like Google Analytics and HubSpot to monitor performance, refine strategies, and track key metrics for continuous improvement. • Coordinated with creative teams to ensure cohesive marketing campaigns & strategy. CERTIFICATIONS • • • SEMrush Social Media Crash Course Facebook Blueprint Certification HubSpot Social Media Strategy INTERESTS • Sports Research • Movies Script Writing • Travelling PROFESSIONAL PROJECTS 1. WP XPRO - Elementor Addons https://elementor.wpxpro.com • Managed an extensive collection of 130+ Elementor Addons and a complimentary Theme Builder. Authored user-friendly technical documentation to facilitate widget implementation. • Implemented successful influencer outreach, enhancing product visibility and engaging diverse audiences. 2. Yulys https://yulys.com • Led project management for an online job platform, optimizing user experience and website design. Increased social media followers and user sign-ups through targeted strategies. • Initiated email outreach campaigns to attract new employers, enhancing platform engagement. 3. PinchForth https://pinchforth.com • Managed digital campaigns with a $50K+ monthly ad budget, achieving a ROAS of 300400%. • Enhanced lead generation by 40-50% through optimized strategies and A/B testing. • Improved customer engagement with a 35% increase in click-through rates and refined campaign performance through detailed reporting. 4. Basso https://basso.co • Analyzed and managed ad spend of $10k to $20k per month, achieving a ROAS of 200300%. • Enhanced product sales by 40-50% through optimized ad campaigns and engaging creatives. • Expanded the user base by 10X through targeted brand awareness and strategic marketing efforts.