Abdelrahman Tharwat

Abdelrahman Tharwat Senior Digital Content Creator, Copywriter & Creative Strategist work history July 2024 current Senior Content Strategist AW Holding INT'L | Mohandessin, Giza • Reduced departmental costs by covering copywriting and SEO content tasks in- contact house, eliminating the need for Junior content creators, freelancers and external . vendors • - company websites on Google's first page in UAE, Egypt, Oman, and Qatar Abdelrahman.tharwat.fathy@gma • il.com concept to delivery may 2023 - July 2024 Portfolio: Link Content Creator AW Holding INT'L | Mohandessin, Giza • Skills • • • • • • • • • • • • • Directed content production efforts including social campaigns, short/longform video scripts, and website copy. Artificial Intelligence (AI) Article & Blog Writing Analytics & Reporting Brand Communication & Tone of Voice Backlinks & Link Building Campaign Storytelling Content Analysis & Tone Insights Reporting Content Development & Copywriting Content Strategy & Calendar Management Cross-platform Content Management Cross-Team Collaboration Digital PR Event & Webinar Marketing Launched the company's webinar program and structured the full activity from Hadayk Al Ahram, Giza LinkedIn: Abdelrahman Tharwat | LinkedIn Led SEO content strategy that positioned • Managed & built structured content calendars across channels. • Developed messaging for Google and SM ads, email campaigns, WhatsApp messages, and digital activations. • Led the editorial tone across all touchpoints including website UX writing and microcopy. • Created and optimized content for newsletters & ghostwriting articles. • Conducted content benchmarking and competitor reviews to support positioning strategy. • Oversaw the development of content assets used in company presentations, service brochures & BD proposals Nov 2019 May 2023 E-Commerce Content Specialist Talabat | Maadi, Cairo • Produced accurate and compelling bilingual content (Arabic & English) . .. • • • • • • • • • • • • • Keyword Research Lead Generation Creative Briefs Presentation Skills Prompt Engineering On-Page Optimization Research Video Scriptwriting Social Media Management & Strategy SEO Writing & Website Content SEO Site Audit Survey Design Time Management including product descriptions. • Reviewed content delivery, provided editorial feedback, and scored content teams on quality. Jan 2019 Nov 2019 Account Advisor - Email & Chat Raya CX | Maadi, Cairo • Responded to customer queries and complaints via digital channels. • Communicated product/service details in a clear and persuasive way. Education Sep 2013 Jun 2017 Bachelor of Administration: Business Administration and Management Faculty of Commerce, Cairo University • Marketing & Public Relations Team Member at Enactus Cairo University, in the 3rd & 4th year of collage Software AI Tools Microsoft Office Apps Google Apps CRM Systems Internships & extracurriculars • Google Ads Intern, Be Group, 10/2024 - 11/2024 • Marketing Program Intern, EgyptAir, 06/2017 - 07/2017 • Participant, P&G Commercial Challenge, 07/2017 Task Management Tools Content Management System (CMS) Canva Capcut Event Experience • D-CAF | Maker Faire Cairo | Arab Affiliate Summit | Geek Fictions Convection | Fast Forward BizCon Certifications • Account Management Course at Amr Naiem School in Cairo • Strategic Self-Marketing and Personal Branding at The State University of New York • Digital Marketing Diploma at E3mel Business Academy • Digital Marketing Professional - Certificate from Udacity • Become a Public Relations Specialist Certified from LinkedIn Learning • Email Marketing Certified from HubSpot Academy