Abby Wells
-- - linkedin.com/in/abbylouisewells
PROFESSIONAL EXPERIENCE
Turning Point USA, Regional Brand Development Director
May 2018 - present
Turning Point USA, Brand Development Manager
June 2017 - May 2018
Greenhorn Marketing, Marketing/Events Coordinator
Sept. 2016 - June 2017
Oversaw all West Coast donor accounts and business operations. Managed team of 3. Pushed
organizational advancement with administrative duties, program creation and branding. Planned
and executed special events with donor relations team. Created detailed training program for new
employees. Conducted market and competitive research regarding targeted audiences.
Utilized quantitative data gathered to develop understanding of audiences, behavior and
demographics. Made forecasts and predictions based on analyzed data collected. Developed
comprehensive campaign collateral including logos, social media rollouts and website; advised
platform creation. Acted as liaison between organization and donor accounts in Southern California.
Planned and executed event to increase business & awareness for local company. Strategize with
team of 8 to create integrated marketing plan to increase foot traffic. Managed multiple social
platforms to boost online engagement. Served as liaison between brand and public to encourage
brand awareness. Conducted extensive research to construct effective integrated marketing plan.
INTERNSHIP EXPERIENCE
Be Social PR, Client Relations Intern
June 2016 - Sept. 2016
University of Oregon Athletics, M
arketing Intern
Dec. 2015 - May 2016
DMPR, Event-Planning Intern
June 2015 - Sept. 2015
Cover Story Communications, Public Relations Intern
June 2014 - Jan. 2015
Managed client and influencer relations in the luxury beauty and fashion industries. Constructed
public relations and media plans to develop client's brands. Facilitated and attended client meetings
regularly. Pitched clients to editors, wrote press releases and created original social content.
Managed all aspects of marketing, promotional activity and media outreach for D1 athletic teams.
Planned several events including tailgates, donor/player dinners & community engagement events.
Lead intern managing baseball game with record breaking attendance of over 3,500. Delegated
responsibilities such as social media content creation, tabling and game-day events.
Planned and executed all aspects of pop-up events for clients in the fashion industry. Pitched Fall
collections to editors and got client featured in InStyle and Redbook. Mapped out social media
calendar and created original content for various platforms. Created event promotional content to
market events and encourage attendance.
Assisted in planning Race for the Cure and increased overall event attendance by 10%. Maintained
positive client relations by conducting weekly phone calls and attending meetings. Aided in planning
strategic public relations campaigns for respective clients. Created media kits, digital graphics,
contact lists and social media content.
EDUCATION
Bachelor of Arts, Communications: public relations
University of Oregon, Eugene OR
June 2017
SKILLS
Streak, Adobe Creative Suite, Microsoft Office, WordPress, Qualtrics, SurveyMonkey, Cision,
Canva, Website Design, Final Cut Pro X, Hootsuite
INVOLVEMENT
Cal South Soccer, Chi Omega Sorority, Chi O Marketing Chair, Make-A-Wish Fundraising
Volunteer, Humane Society Volunteer, PRSSA, AMA
