Abby Cruz

ABIGAIL CRUZ Virtual Marketing and Administration Assistant PROFILE PROFESSIONAL EXPERIENCE Meticulous professional with extensive experience in administrative work and customer support. Extremely motivated to constantly develop my skills and grow professionally. I am confident in my ability to provide high level front office support as well as come up with interesting ideas for marketing campaigns and consumer promotions and activations. Nestle Philippines, Inc. – Marketing Promotions and Events Specialist / Administrative and Operations Specialist February 20, 2012 – Present SKILLS Responsibilities: • Plan and executive Marketing Promotions and Activations • Plan and organize Marketing Campaigns • Create presentations and spreadsheets • Perform market research and data entry • Schedule meetings, conferences and workshops • Book travel, hotel accommodations and ground transfers • Organize managers’ calendars • Exceptional communication and networking skills • Successful working in a team environment • Ability to work under pressure even with minimal supervision, multi-tasker and fast learner • First-hand experience in preparing timely and accurate presentations and reports • Adept at completing administrative tasks and assignments such as data entry work within provided timelines • Proficient in managing brand promotions and events Key Accomplishments: • Launched a first in the category consumer promotion for a beverage brand which led to 28% incremental sales and achieved a 5% redemption. • Break-through premium concepts tied up with Disney that were relevant to the target market which resulted to significant incremental sales for the brand. • First time to offer limited-edition crayons which we co-branded with Crayola. In just 2 weeks, booking has already gone up to 70% giving us better outlook in sales. • Efficiently provided administrative support to the Business Executive Manager. • Effectively managed the calendar of activities and meetings of the Business Executive Manager and the whole department. • Designed and championed Organization 101 for the Food Business Unit. CONTACT 51Talk - English Tutor (Part-time) July 2017 – October 2017 EMAIL:-SYPE/TELEGRAM ID abbyccruz Responsibilities: • Prepare and study the company-provided teaching materials before the lesson starts • Conduct 25-minute, one-on-one English lessons to Chinese kids online • Provide corrective feedback during the lesson • Create a lesson memo at the end of each lesson AREAS OF EXPERTISE • Marketing Promotions and Activations • Calendar Management • Data Entry • Email Management • Online Research • Electronic Filing • Travel Planning & Arrangements • Presentations and Spreadsheets • Bookkeeping/Budget Monitoring • Real Estate Lead Generation • Circle Prospecting • Transaction Coordination • Customer Support Smart Communications, Inc. – Administrative Specialist September 1, 2011 – February 19, 2012 Responsibilities: • Provide administrative support to the Business Unit Director • Aid the SmartMoney group with their business needs and reports as their Brand Assistant Pepsi Cola Products Philippines Inc. – Executive Assistant / Brand Assistant December 1, 2010 – August 30, 2011 Responsibilities: • Provide high-level administrative support to the Chairman & Chief Executive Officer and Executive Vice-President & Chief Strategy Officer • Assist the Lotte Chilsung Beverage Company, Ltd Chairman and Directors with their business travels to the Philippines • Perform variety of key roles such as Brand Assistant and Consumer Research Supervisor to the Assistant Vice-President for Marketing in Product Innovation Project and Consumer Researches Unilever Philippines Inc. – Executive Assistant / Trade Marketing Assistant February 21, 2000 – November 15, 2010 Responsibilities: • Manage calendar of activities, events and meetings of the Managing Director • Responsible for monitoring and accounting of Brands’ budgets • Responsible for booking venues and other logistical requirements for workshops and meetings • Responsible for monitoring and accounting of Brands’ budgets (i.e. Market Researches, Advertising Productions and Other Brand Development costs) • Compile and analyze data from monthly reports to prepare Brand Directors’ presentations to executive management • Prepare administrative reports such as Weekly Sales Report and Market Share Monthly Update • Assist the Regional Brand Development Director in project management • Provide price monitoring to Brand Managers to track competitive pricing • Responsible for distributing Activation Toolkit regionally and globally • Monitor and control Trade Marketing Department Budgets EDUCATION & TRAINING Pamantasan ng Lungsod ng Maynila June 1994 – April 1998 Bachelor of Science in Accountancy The VA Hub July 2019 Real Estate Virtual Assistant Shaw Academy July 2019 Digital Marketing (Social Media Marketing, Blogging & Content Marketing