ABIGAIL
CRUZ
Virtual Marketing and Administration Assistant
PROFILE
PROFESSIONAL EXPERIENCE
Meticulous professional with extensive
experience in administrative work and
customer support. Extremely
motivated to constantly develop my
skills and grow professionally. I am
confident in my ability to provide high
level front office support as well as
come up with interesting ideas for
marketing campaigns and consumer
promotions and activations.
Nestle Philippines, Inc. – Marketing Promotions and Events Specialist /
Administrative and Operations Specialist
February 20, 2012 – Present
SKILLS
Responsibilities:
• Plan and executive Marketing Promotions and Activations
• Plan and organize Marketing Campaigns
• Create presentations and spreadsheets
• Perform market research and data entry
• Schedule meetings, conferences and workshops
• Book travel, hotel accommodations and ground transfers
• Organize managers’ calendars
• Exceptional communication and
networking skills
• Successful working in a team
environment
• Ability to work under pressure even
with minimal supervision, multi-tasker
and fast learner
• First-hand experience in preparing
timely and accurate presentations
and reports
• Adept at completing administrative
tasks and assignments such as data
entry work within provided timelines
• Proficient in managing brand
promotions and events
Key Accomplishments:
• Launched a first in the category consumer promotion for a beverage
brand which led to 28% incremental sales and achieved a 5%
redemption.
• Break-through premium concepts tied up with Disney that were
relevant to the target market which resulted to significant incremental
sales for the brand.
• First time to offer limited-edition crayons which we co-branded with
Crayola. In just 2 weeks, booking has already gone up to 70% giving us
better outlook in sales.
• Efficiently provided administrative support to the Business Executive
Manager.
• Effectively managed the calendar of activities and meetings of the
Business Executive Manager and the whole department.
• Designed and championed Organization 101 for the Food Business
Unit.
CONTACT
51Talk - English Tutor (Part-time)
July 2017 – October 2017
EMAIL:-SYPE/TELEGRAM ID
abbyccruz
Responsibilities:
• Prepare and study the company-provided teaching materials before
the lesson starts
• Conduct 25-minute, one-on-one English lessons to Chinese kids online
• Provide corrective feedback during the lesson
• Create a lesson memo at the end of each lesson
AREAS OF EXPERTISE
• Marketing Promotions and
Activations
• Calendar Management
• Data Entry
• Email Management
• Online Research
• Electronic Filing
• Travel Planning & Arrangements
• Presentations and Spreadsheets
• Bookkeeping/Budget Monitoring
• Real Estate Lead Generation
• Circle Prospecting
• Transaction Coordination
• Customer Support
Smart Communications, Inc. – Administrative Specialist
September 1, 2011 – February 19, 2012
Responsibilities:
• Provide administrative support to the Business Unit Director
• Aid the SmartMoney group with their business needs and reports as
their Brand Assistant
Pepsi Cola Products Philippines Inc. – Executive Assistant / Brand
Assistant
December 1, 2010 – August 30, 2011
Responsibilities:
• Provide high-level administrative support to the Chairman & Chief
Executive Officer and Executive Vice-President & Chief Strategy Officer
• Assist the Lotte Chilsung Beverage Company, Ltd Chairman and
Directors with their business travels to the Philippines
• Perform variety of key roles such as Brand Assistant and Consumer
Research Supervisor to the Assistant Vice-President for Marketing in
Product Innovation Project and Consumer Researches
Unilever Philippines Inc. – Executive Assistant / Trade Marketing
Assistant
February 21, 2000 – November 15, 2010
Responsibilities:
• Manage calendar of activities, events and meetings of the
Managing Director
• Responsible for monitoring and accounting of Brands’ budgets
• Responsible for booking venues and other logistical requirements for
workshops and meetings
• Responsible for monitoring and accounting of Brands’ budgets (i.e.
Market Researches, Advertising Productions and Other Brand
Development costs)
• Compile and analyze data from monthly reports to prepare Brand
Directors’ presentations to executive management
• Prepare administrative reports such as Weekly Sales Report and
Market Share Monthly Update
• Assist the Regional Brand Development Director in project
management
• Provide price monitoring to Brand Managers to track competitive
pricing
• Responsible for distributing Activation Toolkit regionally and globally
• Monitor and control Trade Marketing Department Budgets
EDUCATION & TRAINING
Pamantasan ng Lungsod ng Maynila
June 1994 – April 1998
Bachelor of Science in Accountancy
The VA Hub
July 2019
Real Estate Virtual Assistant
Shaw Academy
July 2019
Digital Marketing (Social Media Marketing, Blogging & Content
Marketing
