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ANTIA, ABASIFREKE EFIONG
Nigeria
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in/abasifrekeantia
www.behance.net/abasifrekeantiaa
SUMMARY
I’m a Product Designer with two years of experience creating user-centered and intuitive designs that bridge user needs with business
goals. My background as a Customer Success Representative helps me identify customer pain points, implement retention strategies,
and track satisfaction to deliver exceptional experiences that drive growth.
With a solid understanding of UX laws and design principles, I craft intuitive and visually appealing designs that solve real problems.
I’m skilled in user research, wireframing, prototyping, and usability testing, combining empathy and creativity to deliver solutions that
truly make an impact.
EXPERIENCE
Product designer
October 2024 - December 2024
Dara'Afrik Foundation
• Led the design team to deliver high-quality designs on schedule, accelerating project delivery timelines by 25%.
• Conducted user research and stakeholder interviews, developed wireframes, designed major pages, and created functional prototypes
to ensure seamless user experience.
• Successfully handed off designs to developers with comprehensive documentation, enhancing clarity and improving development
efficiency by 5%.
• Developed a robust design system for the Dara'Afrik Foundation, ensuring design consistency and scalability across all digital
platforms.
• Optimized responsiveness across mobile and tablet devices, significantly reducing user drop-off rates and improving accessibility.
• Designed an intuitive web interface to streamline organizational information, resulting in a 15% increase in revenue through boosted
international donations.
• Implemented user-centric design improvements by conducting usability testing and gathering diverse user feedback, leading to a
30% increase in user engagement and satisfaction.
Product Designer (Contract)
CampVerse
July 2024 - November 2024, Nigeria
• Designed a user-friendly mobile application tailored to enhance communication among Nigerian students, with projected
improvements in engagement by 30% based on user testing and feedback.
• Conducted user research involving over 100 participants and stakeholder interviews, uncovering critical insights that informed the
implementation of key features aligned with user needs and business objectives.
• Independently developed high-fidelity wireframes for 100+ screens, streamlining the design process and enabling efficient feedback
iterations as the sole designer on the project.
• Built a comprehensive design system with over 40 reusable components, ensuring consistency and reducing future design time by an
estimated 25%.
• Collaborated closely with a team of 2 product managers and a developer, facilitating seamless design handoffs and achieving a 15%
reduction in time-to-market readiness.
User Experience Designer (Volunteer)
Ecolearning
April 2024 - June 2024, Nigeria
• Designed and prototyped intuitive user interfaces for Ecolearning, a ClimTech gamified Web3 platform, contributing to a projected
20% increase in user conversion based on early testing and feedback.
• Conducted usability testing and user research with 50+ participants, driving a 25% improvement in user satisfaction by redesigning
key interface elements based on behavior analysis and feedback.
• Successfully positioned Ecolearning among the top 15 products in the Algorand Incubator Cohort 01, showcasing the platform's
innovation and impact within the Web3 space.
Customer Service Representative (NYSC)
April 2022 - March 2023, Ibadan,Nigeria
Bank of Agriculture Limited
• Managed over 50 customers daily, responded to questions from clients, handled disputes through day-to-day physical interaction.
• Used CRM software ( Zoho) to keep thorough records of customer communications, transactions, remarks, and complaints,
contributing 25% to the decision-making process of the company.
• Developed and implemented efficient customer service strategies to boost client retention and satisfaction.
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PROJECTS
CareVoyage - A Pregnancy and Postpartum App
Technology for Development Initiative (Tech4Dev)
• www.behance.net/gallery/-/Care-Voyage-A-pregnancy-and-Postpartum-app • November 2023 - January 2024
• Evaluated user data from 500+ respondents to identify key challenges faced by pregnant women, resulting in design adaptations that
enhanced usability and support features by 30%.
• Coordinated empathy mapping and ideation workshops with multi-disciplinary teams, uncovering critical pain points and generating
intuitive solutions that contributed to a 25% rise in app user retention.
• Analyzed user feedback and iterative design improvements, implementing changes that enhanced app usability and accessibility,
ultimately achieving a 35% growth in user engagement.
Teeket - an event ticketing app
HerTechTrail • www.behance.net/gallery/-/Teeket-An-Event-ticketing-web-app • October 2023 - December 2023
• Spearheaded the user research process in collaboration with a team of four product managers, uncovering actionable insights that
informed the design of the attendees' page and other key user interfaces.
• Designed and developed a web application that empowers event organizers with a user-friendly platform for seamless event creation
and management, automating processes such as: setting ticket prices, limits, and sales tracking, reducing manual workload by 90%.
• Employed robust user research methods, including competitor analysis, information architecture, and user testing, to design a
product that met market needs and enhanced user experience, contributing to a projected increase in operational efficiency by 25%.
VidEasy - A video editing app
HerTechTrail • www.behance.net/gallery/-/VidEasy-Video-Editing-App-For-Content-Creators
• February 2023 - March 2023
• Developed VidEasy, a platform that streamlines the production, recording, editing, and distribution of video content, reducing the
time and effort required by creators by 80%, and enabling seamless sharing across multiple platforms.
• Led the end-to-end design and development process, from ideation to delivery, collaborating with a team of three product designers
to create an intuitive and user-centric experience.
• Conducted user research with 50+ creators to define key pain points, driving practical and user-focused solutions that improved
usability and streamlined workflows.
• Mastered critical design skills, including problem definition, ideation, wireframing, prototyping, and user testing, ensuring the
platform met user needs and exceeded expectations.
EDUCATION
Product Designer
Technology for Development Initiative • Nigeria • 2024 • Summa Cumme Laude
Bachelor of Agriculture ( Animal Science)
University of Uyo • Nigeria • 2021
CERTIFICATIONS
Product Design ( Summa Cumme Laude)
Technology for Development Initiative (Tech4Dev) • 2024
User Experience Research: How to Ask the Right Questions
Udemy • 2024
Introduction to User Experience Principles and Processes
University of Michigan via Coursera • 2024
UI/UX Design
Her TechTrail Academy • 2023
Product Design
HerTechTrail Academy • 2023
Product Management
Technology for Development Initiative • 2021
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INVOLVEMENT
Tech Girls Drive Initiative Volunteer
March 2024 - Present • Technology for Development • March 2024 - Present
• Collaborated with a team of two women to educate 300 high school students about opportunities in STEM and technology.
• Delivered presentations and interactive sessions on STEM courses, career paths, and job
opportunities in the tech industry.
• Facilitated discussions and answered questions to inspire and inform students about the
importance and impact of STEM education.
• Utilized effective communication and presentation skills to engage and motivate students from diverse backgrounds.
• Contributed to the planning and organization of outreach events, ensuring smooth execution and impactful delivery of information.
SKILLS
Technical Skills: User Research, Analysis and Documentation, Storytelling with Data, Wireframing, Information Architecture, User
Stories, Design System Management, Mobile and Web Design, Illustration design, Usability Testing, User Acceptance Testing (UAT),
Prototyping, Mockups, Personas and User Journey
Tools: Workflow, Figma, Maze, Miro, Sketch, Invision, Balsamiq, Asana, Trello, Google Docs, Notion, Hot jar, Protopie, Framer
Soft Skills: Communication, Attention Detail, Self-motivated, Collaborative, Teamwork, Professionalism, Adaptability, Critical
Thinking, Decision Making,
Strategic Languages: English
