Aayushi Agrawal

Aayushi Agrawal - •-• linkedin.com/in/aayushi96 With 3+ years of experience in marketing and business development, I have successfully devised and implemented strategies resulting in increased lead generation and engagement by 45%, driving business growth, brand awareness, lead conversions by 3x, and efficient CRM. In addition, I am consistently leveraging my analytical and problem-solving skills to keep track of performance metrics and consistently improve. WORK EXPERIENCE Business Development Executive Apr 2023 - Present Rinku Commercial Carrier Pvt Ltd • Gujarat, India • Crafting, executing, and optimizing below-the-line marketing campaigns resulting in lead generation and delivering lucrative outcomes. • Optimized CRM tools, leading to a 28% boost in engagement and conversion rate. • Established strong relationships through effective communication with stakeholders and potential clients, contributing to business growth. Social Media and Digital Content Officer Apr 2022 - Jun 2022 Buckinghamshire Council • Aylesbury, United Kingdom • Led multiple client accounts and teams, resulting in a 2.5 times monthly boost in CTR. • Spearheaded integrated marketing campaigns coordinating key messages across all channels. • Utilized consumer and web performance analysis to develop effective content marketing strategy, resulting in a 25% boost in engagement within 3 months. Data Administrator Oct 2021 - Dec 2021 KPMG UK • Watford, United Kingdom • Successfully led multiple database development projects, meeting all project scope objectives and delivering on time. • Optimized data visualization tools to create system for securely storing and organizing data, along with managing and tracking escalation processes. Business Development Executive Jun 2021 - Sep 2021 First Enterprise Business Agency • Nottingham, United Kingdom • Generated leads by executing data-driven content marketing strategies, driving brand awareness and conversion rate by 45%. • Efficiently implemented social media strategies across all platforms, resulting in 20% increase in engagement and consistent brand messaging. Content Marketing Associate Feb 2020 - Jul 2020 Walnut Folks Pvt Ltd. • Nagpur, India • Enhanced reputation and credibility by managing PR efforts, maintaining strong agency partnerships, and producing highquality social content, resulting in 10% increase in ROI. • Negotiating and managing influencer partners to conceptualize, structure, and execute brand activation campaigns on social media. • Executing go-to-market operations into top-of-funnel activity, managing a team of marketers, and evolving content strategy by optimizing SEO. Senior Marketing Analyst Aug 2018 - Sep 2019 Waves Strategy Advisors • Mumbai, India • Led marketing team to contribute to brand success, increasing revenue by 40% through innovative strategies and leadership skills. • Optimized WordPress to manage website and SEO-integrated digital content resulting in 25% increase in organic traffic. • Achieved a 60% decrease in cost per acquisition by optimizing bidding strategies and targeted ad placements on Facebook and Google Ads. EDUCATION Msc in International Business University of Nottingham • Nottingham, United Kingdom International Business Strategy, Business economics, International Marketing, Entrepreneurship and innovation, sustainability and corporate social responsibility. BSc in Business Communication SP Jain School of Global Management • Dubai, UAE Business Management, Digital Marketing, PR, Crisis Communication, Website and Social media management SKILLS Performance Marketing: Social Media Management, Paid Social Ads, Content Marketing, A/B Testing, Content Management Systems (CMS), SEM, SEO, Google Ads, Email Marketing Digital Marketing: Brand management, Content creation, Influencer marketing, Problem solving, Copywriting, Campaign management, Metric analysis Graphic Design: Canva, Adobe Photoshop, InDesign, Wondershare, Video Editing Content Writing: Blogging, Content Strategy, Google Suite, SEO Copywriting, Web Content Writing, WordPress Project Management: Agile Methodologies, Budgeting, Contract Management, Scheduling, Risk Assessment Data Analysis: MS Excel, Data Visualization, IBM SPSS, Google Analytics, Zoho Analytics Stakeholder Relationship Management: CRM, Interpersonal Skills, Strategic Communications Skills, Networking CERTIFICATIONS Introduction to Strategy Consulting Job Simulation Oct 2023 - Present BCG The Fundamentals of Digital Marketing Jul 2020 - Present Google VOLUNTEERING & LEADERSHIP SPJ Model united Nations Delegate of South Africa • Singapore • Represented South Africa as a delegate in SPJ Modern United Nations to advocate towards the cause of refugees and LGBT issues. • Leveraged strategic communications, leadership and negotiation skills to bring the cause into acknowledgement and deliver solutions to the board. • Identified gaps through content analysis from data collected via publications, newsletters, media, etc.