A Li Raza

Ali Raza (Amazon Ads Specialist) Email:-Mobile: - LinkedIn: https://www.linkedin.com/in/aliraza00/ EXPERIENCE Scallence Amazon Ads Specialist       Islamabad, Pakistan Nov 2021 – till date Developed and implemented brand strategies, increasing market share by 30% Boosted product visibility by 50% through keyword optimization using different tools like(Helium 10,Jungle scout,Data dive and Product opportunity explorer). Collaborated with marketing, sales, and supply chain teams, enhancing cross-functional efficiency by 25%.Improving product availability and Enhanced content. Optimized marketing efforts through data-driven decisions, boosting campaign effectiveness by 40%. Use Scale Insight to maintained the Overall Acos at 12%. Identified new market opportunities and stayed ahead of competition, leading to a 20%increase in market share. ECOMSCORE Amazon Advertising Specialist (Remote) Mar 2019 - Aug 2021  Managed Amazon Advertising campaigns, increasing sales by 30%.  Planned and executed Amazon PPC campaigns to boost sales and brand visibility.  Optimized ad targeting through keyword research and competitor analysis, improving CTR and conversion rates.  Collaborated with teams to create compelling ad copy and improve campaign performance.  Monitored budgets for maximum ROI, staying updated with industry trends.  Managed Amazon PPC bulk files for accurate, efficient campaign updates.  Utilized bulk file management to optimize ad performance and streamline changes.  Conducted audits of bulk file data to enhance targeting and bidding strategies. PROJECTS    Achieved a 700% increase in profitability by implementing various strategies to improve organic search rankings, boosting brand profit from a loss of $1,000 to over $7,000 monthly profit with only a 20% increase in spending. Conducted market research and competitor analysis to inform advertising strategies and converted a brand from loss of $1500 to a great profitability of $6000-$7000 in less than three months . Achieved a 35 % increase in ad click-through rate (CTR) and a 20% reduction in cost-per-click (CPC). SKILLS AND EXPERTISE             Product Launch and Rank Market Analysis Strategic Planning Creative Problem Solving Brand Strategy Development Market Segmentation Consumer Behavior Analysis Trend Analysis Sales Forecasting ROI Optimization Brand Dominancy Brand Growth TECHNICAL SKILLS      Excel Google Sheets Helium 10 Data Dive Data Rova Jungle Scout  Keepa  Google Analytics  Scale insights COMMUNICATION TOOLS      Slack Monday.com Discord Click up Notion Certifications     Amazon Sponsored ads Certification Amazon Ads Advanced Retail Certification Amazon SEO Course by MAG Amazon Advertising with Perpetua