I achieve authoritative B2B communication goals with end-to-end content support for emerging technology and craft industries.
As a technical/research content writer, I create resources and assets that make start-ups and specialist projects competitive. As a technical/copy and web editor, I revise digital content to ensure professional, cohesive messaging across channels. And as a content manager for busy clients, I also oversee style guides and internal wikis, organize documentation and file storage, and update posting schedules and websites.
To produce reliable brand assets that build customer relationships, I distill complicated facts and technical arguments into engaging, easily understood content:
Technical/research content creation
- white papers, technical resources, research articles
- product manuals, user guides, how-tos, FAQs
Persuasive digital copywriting
- landing pages, product descriptions, static web pages
- product reviews, infotainment articles, topical blogs
Content and website editing
- line/copy-editing, proofreading, Canadian-USA-UK English translation
- site navigation, SEO, keywording, and metadata
Content and website management
- Google WorkSpace, Microsoft 365, Confluence, WordPress
- cPanel, JIRA, ProClarity, Trello, Yoast
To address technical B2B audience needs I reinforce my clients’ subject matter expertise with thorough research skills and experience:
- Educational qualifications ranging from practical (business management and accounting) to academic (philosophy and economics) with communications training including plain language, technical writing, and web editing. My professional qualifications include Editors Canada editing essentials and Pragmatic Institute pragmatic marketing II.
- Working industry knowledge covering telephony communications and networking, system and app development, data analytics and warehousing, cloud computing and SaaS, ecommerce and resource/SEO marketing, and cannabis and craft beer promotion and education.
- Client companies including data-driven corporations looking for novel marketing ideas; customer resource websites needing cited, reliable, SEO-driven reference content and engaging, topical infotainment; and business intelligence start-ups growing brand authority with research articles and downloadable white papers.
Build a digital brand presence that works for both your company and your customers. Contact me to start your next research or technical project—I look forward to helping you help your audience.