Social Media Paid Ads Specialist for Ashraful Aid full time

Ashraful Aid is looking for an experienced Social Media Paid Ads Specialist to plan, manage, and optimise digital advertising campaigns that increase awareness, grow our supporter base, generate donations, and promote our humanitarian projects.

The successful candidate will manage paid campaigns across platforms such as Facebook, Instagram, Google, TikTok, and LinkedIn. The role will involve creating targeted campaigns for emergency appeals, fundraising initiatives, community projects, donor acquisition, and organisational awareness.

Key responsibilities include:

• Developing paid advertising strategies aligned with Ashraful Aid’s humanitarian and fundraising objectives
• Creating and managing campaigns across Meta, Google, TikTok, and LinkedIn
• Identifying and targeting relevant donor and supporter audiences
• Setting up and monitoring conversion tracking, Meta Pixel, Google Analytics, and campaign goals
• Managing advertising budgets efficiently
• Conducting A/B testing on adverts, audiences, messaging, and landing pages
• Optimising campaigns to improve donations, leads, engagement, and return on advertising spend
• Providing clear weekly and monthly performance reports
• Advising on campaign creatives, messaging, and digital fundraising opportunities
• Ensuring all advertising reflects Ashraful Aid’s values, brand guidelines, and humanitarian mission

Applicants must provide examples of previous campaigns, particularly for charities, NGOs, fundraising organisations, or social-impact projects. Please also include results achieved, platforms managed, availability, and proposed fee structure.