To own GWC’s digital presence and demand generation end-to-end — turning social media, digital campaigns, and content into a reliable pipeline for student recruitment, program enrollment, and partner visibility.
This role connects visibility → engagement → conversion.
- Own and manage GWC’s social media channels (LinkedIn, Instagram, X, others as required)
- Plan and execute a structured content calendar aligned with program launches and intakes
- Create and publish content that supports recruitment, credibility, and impact storytelling
- Manage DMs, comments, and inquiries in line with brand voice
- Design and run digital campaigns for:
- Student recruitment
- Program launches
- Events and partnerships
- Manage paid ads (Meta, Google, LinkedIn) where applicable
- Build and optimise funnels from ad/social → landing page → enrollment
- Turn social traffic and campaigns into qualified leads
- Support email and WhatsApp follow-ups with the program and HR teams
- Improve conversion rates through testing and optimisation
- Track performance across channels (reach, leads, CPL, conversions)
- Produce clear, actionable reports for leadership
- Continuously optimise content, channels, and spend based on results
- Work closely with:
- HR & Talent Pipeline team (student recruitment)
- Program directors (intakes and launches)
- Partnerships team (events and visibility)
- Align marketing execution with university calendars and delivery timelines
- Consistent inbound student and partner leads
- Clear enrollment growth tied to digital channels
- Strong, credible GWC brand presence
- Data-driven marketing decisions, not guesswork
- Proven experience in both social media management and digital marketing
- Strong understanding of lead generation and conversion funnels
- Comfortable running paid campaigns and organic growth strategies
- Organised, analytical, and execution-focused
- Experience in education, tech, or social impact is a plus