Role Overview
We’re looking for a Senior Social Media Strategist to run daily social presence and grow it with a U.S. audience
This is a hands-on role. You’ll work independently, use AI tools to move faster, and own the results from daily posting to monthly reporting.
Key Responsibilities
- Manage daily presence across Instagram, LinkedIn, KIT, email, and other relevant platforms.
- Create, manage, schedule, and publish daily content using AI-assisted workflows.
- Hold genuine, personalized conversations with potential customers through comments and DMs, in the AI character brand voice.
- Build relationships and trust within the U.S. women’s entrepreneurship community.
- Identify creator collaborations and partnership opportunities.
- Convert audience engagement into Revenue Identity Mentor trials and paid subscriptions.
- Track engagement, leads, trials, and paid conversions.
- Provide monthly performance reports and actionable growth insights.
Must-Have Requirements
- Native or near-native English communication skills.
- Strong understanding of U.S. culture, audience behavior, and communication styles.
- Proven experience in organic social media growth and community building.
- Experience with one-to-one engagement, social selling, DMs, and comments.
- Comfortable managing a brand-led or character-led social media account.
- Hands-on experience with AI tools and automation, ideally Claude/ChatGPT, Notion/Notion AI, n8n, and HeyGen.
- Ability to work independently, take ownership, and maintain consistent daily execution.