We are looking for a Senior Marketing Analyst.
Your main tasks will be:
Designing the upper-level logic for marketing budget management: rules and models for allocating budget across products and traffic sources, validating the approach and preparing it for automation.
Developing and validating Early LTV metrics/models to support intra-week performance marketing and budget allocation decisions.
Building analytical frameworks and tools for performance diagnostics: identifying drivers of changes, growth opportunities and anomalies across products, channels and campaigns.
Participating in the development of an internal AI-based analytics tool for performance analysis, root-cause detection and opportunity discovery.
Providing analytical support for the unified BI layer where needed: metric definitions, data validation and selected analytical use cases.
We expect from you:
Experience with A/B testing;
Strong SQL skills: ability to independently work with large datasets, build complex analytical queries, and validate data quality.
Strong knowledge of mathematical statistics and experimentation; ability to design validation/backtesting methodology and correctly interpret results.
Strong understanding of performance marketing economics and metrics: LTV, CAC/CPA, ROI/ROAS, conversion funnels, cohorts, and attribution.
Ability to build decision-making models and translate analytical findings into clear business rules/recommendations.
Strong spreadsheet skills (Google Sheets / Excel).
Experience with BI tools (e.g. Superset, Tableau, Power BI).
English level B2+.
Strong advantage:
Python for data analysis/modeling;
experience with forecasting, optimization or budget allocation models;
experience with Early LTV / predictive LTV;
experience building automated analytical products or AI/LLM-based analytics tools