We are looking for an Outbound Sales Specialist (VA) to support our client’s outbound sales and lead generation efforts. Our client is a fractional CMO agency focused on the physical security industry, helping growing security companies improve their positioning, messaging, demand generation, and go-to-market strategies. In this role, you will manage the day-to-day outbound sales process—from identifying the right prospects and conducting outreach, to following up with interested leads and booking qualified discovery calls. This is not a spray-and-pray outreach role. The focus is on targeted prospects and personalized messaging based on real business events such as funding, new leadership, product launches, market expansion, acquisitions, or growth.
Prospecting & List Building:
Research and build targeted lists of CEOs, founders, co-founders, and presidents.
Identify prospects using buying signals such as recent funding, new leadership, product launches, hiring activity, acquisitions, and market expansion.
Research companies using tools such as Clay, Scrupp, Apollo, and LinkedIn Sales Navigator.
Enrich and verify prospect information, including email addresses.
Confirm that target companies do not already have a CMO or VP of Marketing.
Cold Outreach:
Make cold calls to qualified prospects.
Create and manage outbound email campaigns using Instantly.
Import prospects, manage sequences, schedules, and campaign activity.
Personalize opening lines and messages based on relevant company information.
Conduct A/B testing on subject lines and messaging.
Monitor campaign performance and identify what messaging generates the best results.
LinkedIn Outreach:
Conduct targeted LinkedIn outreach to qualified prospects.
Send personalized connection notes and follow-up messages.
Maintain consistent outreach while following LinkedIn activity limits.
Follow-Up & Appointment Setting:
Monitor email and LinkedIn inboxes daily.
Respond to prospect replies professionally and promptly.
Follow up with prospects who have engaged with previous outreach.
Create value-based re-engagement messages based on relevant company updates or business triggers.
Qualify interested prospects and book discovery calls.
Prepare a brief before discovery calls, including company background, recent news, positioning, and potential pain points.
Reporting:
Requirements:
Proven experience in outbound sales, SDR work, appointment setting, or B2B lead generation.
Hands-on experience with Clay, Apollo, Instantly, and LinkedIn Sales Navigator.
Proven experience with cold email, cold calling, and LinkedIn outreach.
Experience booking qualified meetings through outbound prospecting.
Strong written and spoken English.
Able to write short, direct, and natural-sounding messages that do not feel automated or overly scripted.
Strong research skills and the ability to identify relevant information about a company or prospect.
Highly organized, reliable, and self-directed.
Able to manage daily outreach and follow-ups with minimal supervision.
Nice to Have:
Experience reaching and communicating with CEOs, founders, and senior decision-makers.
Experience in physical security, security technology, security services, or proptech.
Experience with high-ticket B2B sales.
Understanding of cold email deliverability, including SPF, DKIM, DMARC, and inbox warm-up.
Success Metrics:
Learn and understand the client's ideal customer profile, tools, and messaging.
Take ownership of prospect research and campaign preparation.
Manage daily outbound activity across phone, email, and LinkedIn.
Maintain consistent and high-quality follow-up.
Generate meaningful conversations with qualified prospects.
Consistently book 8–10 qualified discovery calls per month.