Meta (Facebook & Instagram) Ads Specialist for E-commerce Brand hourly

Job Description

We are an e-commerce brand (Jabees) in the wellness & lifestyle / consumer electronics space, looking for an experienced Meta Ads Specialist to manage and optimize our Facebook & Instagram advertising campaigns.

This role is hands-on and performance-focused. We are not looking for an agency or a general digital marketer — we want someone who understands Meta Ads deeply and can own results.

Responsibilities

• Set up, manage, and optimize Meta (Facebook & Instagram) ad campaigns

• Build and manage audiences (cold, retargeting, lookalikes)

• Launch and manage conversion-focused campaigns (sales, add-to-cart, traffic when appropriate)

• Plan and execute structured A/B tests (creatives, audiences, hooks, formats)

• Monitor performance daily and optimize based on CPA / ROAS

• Provide clear weekly performance reports with insights and next steps

• Collaborate with us on creative direction (we can provide assets, but you should guide testing)

Requirements

• Proven experience managing Meta Ads for e-commerce / DTC brands

• Able to explain why campaigns perform well or poorly

• Data-driven, organized, and reliable with communication

• Comfortable managing small to mid-sized ad budgets and scaling responsibly

Project Scope

• Start as freelance / part-time

• Ongoing collaboration if performance is strong

• Flexible hours, results-focused

• Clear KPIs and expectations from day one

How to Apply

Please include:

1. A brief summary of your Meta Ads experience
2. 1–2 examples of e-commerce brands you’ve run Meta Ads for
3. Your typical testing process (creatives, audiences, budget allocation)
4. Your availability and preferred working style
5. Confirmation that you are not an agency

Applications without relevant Meta Ads experience will not be considered.