We are seeking an Email Marketing Expert with deep expertise in Klaviyo and e-commerce email strategy. If you can build high-converting automated flows, write compelling direct response copy, and optimize campaigns with data, this role is for you.
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✅ Essential Technical Requirements
Platform & Technical Skills:
Proficient in Klaviyo (flows, segments, campaigns, analytics)
Experience with e-commerce email integration (Shopify sync, product feeds, abandoned cart tracking)
HTML/CSS for email customization
A/B testing setup and analysis
Strategic Capabilities:
Building and optimizing automated flows (welcome series, post-purchase, win-back, browse abandonment, cart abandonment)
List segmentation based on behavior, purchase history, and engagement
Campaign calendar planning and execution
Deliverability management (domain warming, list hygiene, spam compliance)
Direct Response Skills:
Writing conversion-focused email copy (subject lines, preview text, body)
Understanding of urgency and scarcity tactics for promotions
Experience with BOGO, flash sales, and seasonal campaign structures
Ability to incorporate testimonials and social proof into emails
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📊 Analytics
Tracking key metrics (open rate, CTR, conversion rate, revenue per email, list growth)
Flow performance optimization
Campaign post-mortem analysis and iteration