Your responsibilities include:
DTC Channel Operations & E-Commerce Management
Direct-to-Consumer (DTC) Platform Support:
Assist in managing Shopify, Meta, TikTok Shop, and Amazon storefront to ensure smooth operations
Ensure product listings are accurate, up-to-date, and optimized for visibility
Set up draft product pages and submit them for review
Update promotions, product features, and assortments based on business needs
Support the Director of DTC and external email agency partner in planning promotions and editorial content
Participate in bi-weekly strategy calls and document key takeaways
Relay promotional details to relevant teams and agency partners
Shopify & E-Commerce Maintenance:
Maintain the Shopify website, ensuring a seamless shopping experience
Assist with inventory updates, product launches, and troubleshooting any website issues
Support the management of subscriptions, loyalty programs, and ratings & reviews to drive customer retention
Emerging Platform Support:
Assist in the management of TikTok Shop and other emerging eCommerce platforms
Help maintain and update product feeds across platforms to ensure accurate and optimized information
Team Coordination & Communication:
Act as a liaison between internal teams and external partners (agencies, influencers, affiliates)
Ensure timely communication by relaying questions and updates to the right team members
Balance 60% internal communications and 40% external communications with agencies, influencers, and partners
Content & Affiliate Coordination:
Collaborate with the retail marketing and social media team to align website and email content with the brand’s storytelling
Assist in briefing and scheduling paid media and on-site content to drive traffic and sales
Submit internal creative requests and manage timelines with the Marketing Operations Manager
Performance Tracking & Reporting
Monitor key eCommerce performance metrics, including sessions, conversion rates, AOV, ROAS, and email campaign results
Provide regular performance updates and insights to the Director of DTC for data-driven decision-making
Track and report on customer sentiment, including both positive and negative reviews
Influencer & Affiliate Program Support
Manage communication and logistics for affiliate and influencer partnerships
Respond to messages and inquiries to engage and onboard influencers
Assist in managing the Amazon and TikTok influencer programs using Levanta (training will be provided)
Cross-Functional Collaboration:
Work closely with retail, creative, social media, and operations teams to ensure alignment across all digital channels
Review Management: (Nice-to-Have)
Respond to both positive and negative customer reviews
Provide reporting on reviews to identify key trends and areas for improvement
Compensation
Time