Title: Director of Marketing / Director of Paid Ads and Influencer Marketing Specialist
Work Setup: Full-time, Remote
Rate: $20 – $40 per hour
- Can You Lead a High-Performing Marketing Team to Scale Our Business to the Next Level?
- Are you experienced in leading and managing a high-performing remote marketing team?
- Have you successfully optimized marketing landing pages to increase conversion rates?
- Are you skilled in overseeing paid media, content marketing, and influencer partnerships?
- Can you mentor and coach a diverse international marketing team?
- Do you thrive on data-driven decision-making and continuous marketing optimization?
- Are you ready to take ownership of the entire inbound marketing function of a thriving company?
- If you answered yes to these questions, we would love to talk to you!
As the Marketing Director, you will play a crucial role in driving revenue growth and optimizing our inbound marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business.
Are you a “creative” person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who understands the complex GOOGLE ADS interface like the back of his hand.
We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven Marketing Director to take our marketing efforts to the next level.
- We prioritize achieving excellent results with urgency.
- We continuously learn, improve, and embrace company processes.
- We communicate openly and honestly.
- We take initiative, plan effectively, and seek approval before executing major changes.
- We are committed to getting the job done right.
- Develop and execute multi-channel marketing strategies that drive high quality lead growth. (We don’t want a bunch of worthless leads.)
- Optimize and scale landing pages to maximize lead conversion.
- Identify high-performing marketing campaigns and scale them effectively.
- Oversee paid media, including Google Ads, Bing Ads, and influencer partnerships.
- Leverage satisfied customers to drive referral-based growth.
- Blow up the internet with good links, great content, etc, all getting us to rank higher.
- Oversee structured snippets implementation.
- Lead and manage an international marketing team.
- Conduct weekly team meetings to review performance, challenges, and opportunities.
- Provide mentorship, training, and coaching to ensure high team performance.
- Work closely with tech and product teams to optimize user experience and tracking.
- Track and analyze key marketing metrics to optimize ROI.
- Conduct funnel analysis to identify areas for improvement.
- Continuously test and improve offers, pricing, and promotions.
- Collaborate with internal departments to enhance workflows and compliance.
- Address customer concerns and ensure a high level of client satisfaction.
- Implement strategies to maintain an upward trend in customer satisfaction (CSAT).
- Proven experience in digital marketing and direct response marketing.
- Strong understanding of marketing psychology and high-converting copywriting.
- Ability to analyze data, forecast revenue, and optimize ad spend.
- Experience managing and scaling remote, international teams.
- Proficiency in CRM, automation, and advertising tools.
- Strong leadership, problem-solving, and decision-making skills.