Location: Remote
Company Description
Brand You Creative Agency Limited is a creative branding and marketing agency dedicated to helping businesses build, strengthen, and grow their brands. We offer brand strategy, creative design, audits, social media management, and digital solutions. Our mission is to empower organizations to achieve commercial success through innovative, strategic marketing.
Job Summary
We seek an experienced Brand & Social Media Manager to lead our social media presence, SEO, and PPC advertising to drive traffic, generate leads, and maximize conversions. If you are a strategic thinker with digital expertise and a passion for brand storytelling, we want to hear from you.
Key Responsibilities
Brand Strategy & Foundation
• Lead development of brand culture, including Purpose, Mission, Vision, Personality, and Values.
• Conduct brand audits and market analysis covering competitors, customer journeys, personas, and trends.
• Create brand strategies covering Positioning, Tone of Voice, Messaging Frameworks, and internal strategy documents.
Social Media & Brand Management
• Develop and execute strategies to build awareness and grow audiences across Instagram, LinkedIn, TikTok, YouTube, Facebook, and X.
• Create and publish engaging content including posts, Reels, videos, carousels, and educational materials while maintaining brand voice.
• Leverage generative AI to write captions, hooks, hashtags, and design visuals.
• Use AI scheduling platforms (e.g., Metricool) to automate publishing.
• Manage communities by responding to comments and messages, building trust and presence.
• Employ AI tools to draft replies and moderate comments efficiently.
• Run AI-optimized influencer campaigns to amplify reach.
• Use AI analytics tools (e.g., Zoho Social, Sprout Social) to track engagement, reach, and lead generation.
• Analyze social data to identify underperforming content and inform optimization.
• Deliver weekly/monthly performance reports with actionable insights.
• Use AI to uncover audience insights, build personas, and identify emerging trends.
SEO & Content Optimization
• Develop on-page and off-page SEO strategies to improve organic rankings and visibility.
• Conduct keyword research and integrate keywords into website copy, blogs, and social content.
• Optimize meta tags, headers, internal linking, and site structure.
• Monitor performance using Google Analytics, SEMrush, or Ahrefs; provide regular reports.
• Collaborate with content creators on SEO-driven blog posts and landing pages.
• Stay updated on algorithm changes and adjust strategies.
PPC & Paid Advertising
• Plan and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads to drive conversions.
• Conduct audience research and develop targeting based on demographics, behaviours, and retargeting.
• Write ad copy and design assets with design teams.
• Manage budgets and bid strategies to maximize ROI.
• Monitor CTR, CPC, ROAS; optimize through A/B testing and audience refinement.
• Generate detailed PPC performance reports with insights.
• Integrate PPC and SEO data with social analytics for a holistic view of performance.
Experience, Skills & Competencies
• 3–5 years in social media management, digital marketing, or related roles.
• Proficiency in English (oral and written).
• Ability to define long-term vision, anticipate shifts, and drive profitable growth.
• Deep understanding of social media, SEO, PPC, and omnichannel execution.
• Excellent communication and storytelling skills.
• Strong leadership, project management, and multitasking abilities in fast-paced environments.
• Creative mindset, attention to detail, and problem-solving skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).