Job Title: Brand Coaching Strategist Manager
Location: Remote
Company Description
Brand You Creative Agency Limited is a dynamic creative and branding marketing agency dedicated to helping businesses build, strengthen, and grow their brands. We offer brand strategy, creative design, audits, social media management, and digital solutions. Our mission is to empower organizations to achieve commercial success through innovative, strategic marketing.
Job Summary
We seek an experienced Brand Coaching Strategist Manager to lead clients through their complete brand journey—from discovery and creation to rebranding and full strategy delivery. This role uniquely blends brand coaching, strategy development, client consultancy, and copywriting to ensure every brand has a clear purpose, distinct identity, and roadmap for sustainable growth. If you are a strategic thinker with strong leadership and a passion for coaching, we want to hear from you.
Key Responsibilities
Client Coaching & Consultancy
• Deliver one-on-one and group coaching sessions to guide clients through brand discovery, strategy formulation, and implementation.
• Act as a strategic consultant on brand positioning, market differentiation, audience engagement, and growth strategies.
• Provide ongoing advisory support to help clients navigate challenges and refine their approach with data-driven recommendations.
Educational Events & Training
• Plan, coordinate, and deliver webinars, seminars, masterclasses, and workshops tailored to client needs.
• Design and manage structured coaching courses, including curriculum development, material creation, and facilitation.
• Oversee event logistics and post-event follow-up to maximize engagement and learning outcomes.
Onboarding & Client Training
• Lead the onboarding process with customized training sessions on brand strategy frameworks, tools, and processes.
• Ensure clients are fully equipped to participate in their brand development journey from day one.
Social Media & Brand Management
• Craft compelling blogs, captions, educational and promotional content that reflect brand voice across all platforms.
• Design and execute data-driven strategies to increase awareness and grow audiences on Instagram, LinkedIn, TikTok, YouTube, Facebook, and X.
• Produce and curate high-engagement content including Reels, videos, carousels, and educational materials.
• Leverage generative AI for captions, hooks, hashtags, and visuals; use scheduling platforms (e.g., Metricool) for optimal distribution.
• Monitor engagement, reach, and lead generation using AI analytics tools (e.g., Zoho Social, Sprout Social); deliver weekly/monthly performance reports with actionable insights.
• Analyze performance patterns to identify underperforming content and continuously refine strategies using AI-driven insights.
SEO & Content Optimization
• Develop on-page and off-page SEO strategies to improve organic rankings and visibility on Google and Bing.
• Conduct keyword research and integrate keywords into website copy, blogs, and social content.
• Optimize meta tags, headers, internal linking, and site structure for crawlability and user experience.
• Monitor performance using Google Analytics, SEMrush, or Ahrefs; deliver regular reports on organic traffic, rankings, and conversions.
• Collaborate with content creators on SEO-driven blog posts, landing pages, and long-form articles.
PPC & Paid Advertising
• Plan and manage PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and TikTok Ads to drive conversions.
• Conduct audience research and develop targeting based on demographics, behaviours, and retargeting lists.
• Write conversion-focused ad copy and collaborate with design teams on creative assets.
• Manage budgets and bid strategies to maximize ROI.
• Monitor CTR, CPC, ROAS; optimize through A/B testing and audience segmentation.
• Generate comprehensive PPC reports with actionable insights for stakeholders.
• Integrate PPC and SEO data with social analytics for a unified view of performance and cross-channel strategies.
Experience, Skills & Competencies
• 3–5 years in brand strategy, copywriting, marketing, consulting, or related roles.
• Fluency in English (oral and written) with exceptional communication and storytelling skills.
• Proven ability to define long-term vision and create strategies that drive profitable growth.
• Strong strategic thinking, research, and analytical capabilities.
• Excellent leadership, project management, and stakeholder influence skills.
• Creative mindset with passion for innovation and attention to detail.