Please note, if you contact our founder directly you will not be considered for this role. Please also note this role is not open to agencies.
ABOUT THE ROLE
We’re looking for a B2B Paid Media Specialist to join our agency team supporting B2B developer tools and technical SaaS companies. In this role, you’ll plan, execute, and optimize paid media programs across Google Ads and LinkedIn Ads, helping our clients drive qualified demand and measurable pipeline growth.
The ideal candidate understands the full B2B funnel, can market effectively to technical audiences, and enjoys balancing hands-on execution with strategic thinking.
This role is well-suited for specialists with deep expertise in one or more paid media platforms, with the ability to collaborate across channels and contribute to broader demand generation strategies.
WHAT YOU'LL DO
CAMPAIGN STRATEGY, EXECUTION, AND OPTIMIZATION
- Build, manage, and optimize Google Ads and LinkedIn Ads campaigns across awareness, consideration, and conversion stages
- Develop paid media strategies tailored to B2B developer tools and technical buyer personas
- Conduct keyword, audience, and intent research to uncover high-quality demand opportunities
- Write and test ad copy that resonates with developers, engineering leaders, and technical decision-makers
- Design and run A/B tests across ads, creatives, audiences, and landing pages to improve CTR, CVR, and CPL
- Continuously optimize budgets, bidding, targeting, and messaging across multiple client accounts
MEASUREMENT, BIDDING, AND TECHNICAL IMPLEMENTATION
- Implement and maintain conversion tracking using Google Tag Manager, GA4, and platform pixels
- Configure and optimize automated bidding strategies such as Maximize Conversions, Target CPA, and Target ROAS
- Monitor search terms, audience performance, and lead quality signals
- Ensure accurate tracking and attribution across the full funnel (MQL → SQL → SAL → Closed Won)
PERFORMANCE ANALYSIS AND CLIENT REPORTING
- Analyze campaign performance to identify insights, trends, and optimization opportunities
- Prepare clear weekly and monthly performance reports with actionable recommendations
- Evaluate paid media impact on pipeline and revenue, not just clicks or leads
- Communicate results, learnings, and next steps to internal teams (and potentially client stakeholders)
WHAT SUCCESS LOOKS LIKE
- Consistent improvement in lead quality and pipeline contribution across client accounts
- Clear insights into which audiences, messages, and channels drive revenue for B2B developer tools
- Strong, trusted relationships with clients built on performance, transparency, and results
JOB REQUIREMENTS:
EXPERIENCE
- 2+ years of hands-on B2B paid media or demand generation experience
- Prior agency experience or experience managing multiple accounts is a strong plus
- Experience working with SaaS, developer tools, or technical B2B products preferred
KNOWLEDGE AND SKILLS
- Proven experience managing Google Ads and/or LinkedIn Ads (deep expertise in at least one required)
- Strong understanding of B2B funnels and lead lifecycle stages
- Hands-on experience with Google Tag Manager, GA4, and conversion tracking
- Familiarity with CRM integrations (e.g., HubSpot, Salesforce)
- Data-driven mindset with strong analytical and reporting skills
- Ability to manage multiple campaigns and priorities in a fast-paced agency environment
- Clear written and verbal communication skills
NICE TO HAVE
- Experience running ABM or retargeting programs
- Exposure to Performance Max, Display, or YouTube Ads
- Experience marketing to developers or technical audiences
- Familiarity with Looker Studio, Supermetrics, or client-facing dashboards
EDUCATION
- A formal degree is a plus, but we value hands-on experience and proven results more than credentials