Zozima Trestiza

SOCIAL MEDIA MANAGEMENT PORTFOLIO HELLO! My name is Zozima Trestiza, but please just call me Ozi. I’m a 23-year-old Multimedia Artist from the Philippines who has been working as a Social Media Manager since 2019. I help businesses boost their visibility and increase social media engagement through organic strategies, and I do this with the help of music and a cup of tea. MY SOCIAL MEDIA MARKETING SKILLS STRATEGY PLANNING I strategize and create a summary of the plans that I could do to target the social media goals of a business. CONTENT CREATION AND MANAGEMENT I create and manage effective written and visual social media content in a faster and organized workflow. COMMUNITY MANAGEMENT I could build relationships with people who interact with the social media brand that I handle to increase more brand awareness. 01 STRATEGY PLANNING MY BASIC GUIDE ON CREATING A STRATEGIC PLAN GOALS AUDIENCE SOCIAL MEDIA AUDIT The first step I do to create a strategy plan is to set up social media marketing goals that align to the objectives of the business. Knowing about the target audience and what they want to see on social media is the key to create content that could turn them into customers for the business. It is important to review the metrics of the business to figure out the things that I can do to improve the social media presence. MY BASIC GUIDE ON CREATING A STRATEGIC PLAN PLATFORMS CONTENT TOOLS It is important to identify which social media platforms a business should use depending on its marketing objectives. This is the most important part of the brand planning where the social media content plan should align to the marketing goals of a business. The right social media tools to be used should be planned properly so that the whole strategy plan will be executed well. WORK SAMPLES Check out some of the Social Media Strategy Plans that I made for my previous clients! CLICK HERE TO OPEN THE PRESENTATION WORK SAMPLE #1 CLICK HERE TO OPEN THE PRESENTATION WORK SAMPLE #2 CLICK HERE TO OPEN THE PRESENTATION WORK SAMPLE #3 02 CONTENT CREATION AND MANAGEMENT MY WORKFLOW PROCESS PLAN SHEET CREATION First, I create a content plan sheet that align to the social media marketing plan including the category and posting frequency. Using several tools, I create both the written and visual content to be published. CALENDAR PUBLISHING Next, I create a social media calendar to plan and organize the upcoming content. When everything gets approved, I schedule the created content to be published. TOOLS AND WORK SAMPLES CONTENT PLAN SHEET TOOLS AIR TABLE GOOGLE SHEETS MS EXCEL CONTENT PLAN SHEET WORK SAMPLE SOCIAL MEDIA CALENDAR TOOLS SOCIAL MEDIA CALENDAR WORK SAMPLE CONTENT CREATION WRITTEN CONTENT VISUAL CONTENT I write social media post captions and graphic texts depending on the voice of the brand or business. I create graphic designs using different tools to create brand recognition and to increase more engagement. CONTENT CREATION TOOLS CANVA ADOBE ILLUSTRATOR GRAPHIC DESIGN SAMPLES “Without strategy content is just stuff and the world has enough stuff.” CHECK OUT MY RESUME Click Here! CONNECT WITH ME!-live:zozimatrestiza - Ozi Trestiza @ozitrestiza Ozi Trestiza Thank you. SOCIAL MEDIA MANAGEMENT PORTFOLIO