Social Media Plan Sample
SOCIAL MEDIA PLAN STRATEGY
EUTOUR WATCHES
Eutour Watches timeless and above all affordable. Stainless
watch finished with an beautifull stainless band. It is a piece of
eccentric art around your wrist, perfectly designed to match
with every outfit.
Tag line: A Piece of art around your wrist
EUTOUR TARGET MARKET
Age Bracket
16 and above
Gender concentration
Men & Women
Education Type
High School, College, Young Professionals, Adults,
Retired and Senior Citizen
Location
Worldwide
EUTOUR TARGET MARKET
High School - They would be teenagers 13 - 18 years old.
- They would be present on many social media platforms with Instagram being the most popular.
- They would also likely be very active on Snapchat and Tik Tok and somewhat active on
Facebook and YouTube.
College & Young Professionals - They would be the young adults 19 - 30 years old.
- Fashionable
- More picky in the photos that they are posting (we can feature them with their feed goals photo)
- Market can also be present in social media platforms.
- This market are very conscious of themselves & wants to impress by the use of fashion
- Target market are always in College which a lot of times, they use watch for their school
- Enjoying their own money from their first salary.
- More young professionals are working in the corporate world. They are great target.
- Has boyfriend/girlfriend to whom they can give as a gift.
Adults, Retired & Senior Citizen - Ages from 40s and above
- Market consists of teams and clubs.
- The most popular social media channel for this audience would be Facebook.
- They are not conscious with their fashion but good thing, they have the money to buy as gift
DIFFERENTIATION
EUTOUR HAS MORE AFFORDABLE QUALITY PRODUCTS
THAN OTHER COMPETITORS
Product Prices
€59,95 - €69,95
Collections
Magnet Wood Stainless, Voyager, Magnetic Block
COMPETITOR’S PRICES
ACCURIST
PLANTWEAR
WEWOOD
SKAGEN
MVMT
€39,99 - €149,99
€99,99 - €299
€3,99 - €149,99
€62 - €279
€83.89 - €311.14
GOALS
Bring brand awareness through Social Media
Increase sales online
In order to achieve these goals (for free) we have to;
1.
2.
3.
4.
5.
6.
Create Social Media Accounts
Verify
Consistently post in social media accounts every week
Engage with followers
Use of hashtags
Create an engaging and good quality posts (images/videos/captions)
In order to achieve these goals (paid) we have to;
1.
2.
3.
Paid Ads in Social Media (facebook/instagram/youtube/google ads)
Use of Influencers
Commercial videos
Global Social Media Usage (Projection)
Social Media usage is one of the most popular online activity.
The number of users are getting higher every year. Over 3.6 billion people were using social media worldwide.
It also became one of the platforms in marketing or advertisement for different businesses.
Top Social Media Platforms for Business
COMPETITOR’S SOCIAL MEDIA STRATEGY
COMPETITOR
FACEBOOK
INSTAGRAM
OTHER SOCIAL MEDIA
ACCURIST
Posting every other day
7:00 PM
Posting every other day
7:00 PM
Youtube
PLANT WEAR
Everyday
Everyday
No other SM used
7:00 AM / 1:00 PM / 3:00 PM
(different photos from facebook
posts)
WEWOOD
Not updated
Not updated
No other SM used
SKAGEN
At least 2x / week
4:00 PM
At least 2x / week
4:00 PM
Twitter, Tumblr,
Pinterest
MVMT
3 days / week
2-3 posts / day
8:00 PM
Everyday
Youtube, Twitter
Proposed Social Media for Eutour
Facebook has over 1 billion
active users every day. One
of the best ways to find your
target audience, build an
email list, and get new
customers.
Within two months of
Instagram’s launch in 2010,
it had over a million users.
Now, that number has
grown to over 1 billion users
each and every day.
Instagram has become an
excellent way for brands to
literally show (rather than
tell) their products, values,
and voice
Proposed Social Media for Eutour
Twitter had a brilliant
marketing strategy from the
get-go with their character
limit: give everyone a voice
but limit the “noise.”
Recommended Social Media Workflow
Planning & Preparing (3 hours) - This step involves the planning of the social media content
calendar and the sourcing of resources (photos, videos) needed for the content calendar. It
should include all of the pre-planned posts for the upcoming month and the details for each
post including the image, date, time, caption, hashtags, location tags, and any other relevant
information.
Owner’s Approval - Let the owner review all the images and captions that will be published so
that there is no misleading content.
Scheduling or Posting (3 hours) - There are 2 different options for publishing content. The first
option is to pre-schedule all content into a third-party tool. The second option is to post in real
time on the planned date.
Engagement (3 hours) - Engagement is one of the most important social media tools that many
companies continue to fail at. Engagement should not be complicated. It simply includes
responding to messages, following new accounts and taking part in online conversations. It’s
very similar to how someone would handle their own personal social media account and interact
with friends. When engaging with an audience on social media, use a tone that is friendly,
relatable and approachable.
Performance Review and Report (1 hour) - Always important to spend time reviewing the
performance to ensure that goals are being met and everything is on target.
Other Top Social Media Platforms
(NOT NECESSARY TO USE FOR NOW)
It’s become a networking
tool exclusively for
professionals. It’s also a
pretty good resource for
sharing content. One thing
to keep in mind about
LinkedIn, however, is that
you’re more likely to find
business partners than new
customers
Youtube is a remarkable
video-based platform. has
become the platform for
sharing information via
video.It now boasts 2 billion
monthly users
Other Top Social Media Platforms
(NOT NECESSARY TO USE FOR NOW)
Reddit is an interesting breed
when it comes to social media
platforms. It’s more about
genuine sharing and learning
than it is about connecting and
engaging. A lot of companies
have found massive success
by engaging on Reddit. All it
takes is a little creativity, lots of
interaction, and a genuine
desire to teach and/or learn.
Pinterest is one of the top
social media platforms for
small businesses.most of
these users are millennials,
over half are women
between the ages of 25 and
54. Plus, nearly 40% of new
users are men (and that
trend is continuing to rise).
Other Top Social Media Platforms
(NOT NECESSARY TO USE FOR NOW)
Quora is a good way for you
to look for questions in your
professional field, establish
yourself as an authority, and
link to content you’ve
written on the topics being
discussed.