Yai Canlas

In 2016, I started working at Zed Philippines Inc located in Pasig City, Metro Manila as Business Development Manager focusing on the mobile and data content services. Part of it is build relationship with partner telecommunication companies in the Philippines and 3rd-part content providers. I am also in-charge in curating services and promos to be offered to telco subscribers. From concept, planning, internal and external coordination with technical team (Project Management) to service User Acceptance Test and service launch. Part of the service planning is to map marketing storefront for each project/services. Marketing storefront such as  SMS broadcast  SMS cross-sell  Social Media posting  Telco USSD channel  Telco web storefront planning Social Media Project: 2016 I curated an exclusive promo for a mobile brand company in the Philippines that has special partnership with Zed Philippines Inc. The promo aims to reward the brand users’ instant reward and cash prizes. The promo runs for 1 month. Marketing Storefront:  Mobile brand’s OTA notification  SMS broadcast to mobile brand users  Facebook  Instagram Project: 2017 In partnership with a cloud computing company headquartered in Sweden that develops white label app store solutions. We came up with a premium games appstore service. Club apps are Games Club that targets gamers and Kids Club that targets parents and kids, contents are for the purpose of education and learning. Marketing storefront:  SMS broadcast  SMS cross-sell  Telco USSD  Telco web storefront vv     Facebook Instagram Twitter Youtube video Part of the 2017 projects are promoting Ringback tone, which is one of the core business of the company. Music RBT in the social media plan was all related to Hugot Lines, and songs that were hits during the time. Marketing storefront:  SMS broadcast  SMS cross-sell  Telco USSD  Facebook  Instagram  Twitter Project: 2018 In 2018, the commercial team that I am handling focused on game applications thus we came up with another game service. Marketing storefront:  Facebook Then, we had a promo together with a music publishing company. The goal is to promo the latest single of a Filipino artist with a foreign Asian artist giving away signed merchandise of the artists. Targeting the fans of both artist. Project: 2019 In Q1 of 2019 the team launch the products of a Cybersecurity company in the Philippines thru mobile SMS availment at much affordable prices. And, scheduling the social media promotion of polling campaigns launch in the company’s mobile voting platform. Campaigns are in partnership with various event organizers. Marketing storefront:  Facebook  Digital Advertising Application