Wojciech Babel

E-commerce case study, from 250% ROI to 380% Right now everyone wants to be E-commerce guy, dropshipping is becoming more and more popular... But how to make money while selling e-commerce products? Product- The most important part If you have "crappy" e-commerce product, even best facebook ads gurus won't help... Choosing right product and actually testing it (spending hundreds of dollars, before you say it's successful) is the way to go... Case study We partnered up with successful e-commerce owner- Max He's selling Men’s Workout Clothes & Gym Clothes He came to us because he was making small profits and his audience started to burn out and scaling was impossible Since he was profitable we decided to take 1st week to look at his strategy and see what is working and later on fix faulty parts The main issue in Max strategy was: his desire to sell high price products (in his case products around 50$) And he forgot about products in 25-35$ range Why was it bad? It was harder to convince the potential buyer to give us 50$ than 25$, once they want to purchase 25$ product, they are more likely to purchase even more! In e-commerce getting people to pull out their wallet is the most important part (besides product) Upsells don't cost! and they are the name of the game in E-commerce! As you can see, we sold 14 products for 25$, if we made 0 upsells, we would generate us 350$, but how we made 1050$ in sales? UPSELLS Similar example, 15 Sales and 1207$ in sales, how? UPSELLS Last secret (Manual Bidding madness) You need to know your numbers... You need to exactly know how much you want to spend on each sale In our case, we could spend around 18-20$ on a purchase. And guess how much we bid? YES, we tested different ads with different bids, but 15/18$ bids worked the best... That way we could put the high budget and pay only when facebook found right people for us, no more wasting $$ on people that are not buyers! That way we could scale our campagin and still remain profitable (381% ROI)