Wilhelmina Tulfo

Portfolio Showcase WILHELMINA TULFO Virtual Assistant – Influencer Research & Collaboration Connecting brands and creators through research, authenticity, and purpose. Know more ABOUT WILHELMINA Virtual Assistant specializing in influencer research and collaboration. Guided by a Filipino VA mentor, I support brands in finding and qualifying Instagram creators whose content aligns with their goals. I’m detail-oriented, adaptable, and driven by purpose — combining data precision with creative insight. I see influencer work not just as marketing — but as building bridges of trust and storytelling. WHAT I DO BEST Each project refines my eye for authenticity and strengthens my commitment to excellence. 1 Influencer research and qualification 2 Data organization using Google Sheets 3 Audience and engagement analysis 4 Brand aesthetic and content alignment 5 Collaboration and client support Tech Influencers Research Project Client Goal: Identify creators in software engineering, product management, and AI to promote a tech application. Role: Influencer Sourcing & Data Management. Tools Used: Instagram | Google Sheets | Mentorship Guidance. Every spreadsheet told a story — each creator a voice for innovation. RESEARCH & SELECTION WORKFLOW Structure brought clarity and clarity built confidence. 1 Researched influencers using Instagram hashtags and industry keywords. 2 Evaluated profiles based on engagement authenticity and content relevance. 3 Documented key details (follower range, contact info, metrics) in Google Sheets. 4 Reviewed findings with mentor for final client approval. IMPACT & KEY METRICS 60 qualified tech influencers identified Average engagement rate: 4.8 % Improved client outreach efficiency by 30 % Streamlined communication using organized data reports Precision turned numbers into opportunities for connection. Fashion Influencers Research Project Client Goal: Find Instagram and ShopMy creators to promote a women’s clothing line. Role: Influencer Qualification & Data Entry. Tools Used: Instagram | ShopMy | Google Sheets. Fashion became data with rhythm — numbers woven into style and story. DISCOVERY & CURATION WORKFLOW A blend of structure and intuition turned fashion research into art. 1 2 Used Instagram and ShopMy to discover relevant fashion creators. Applied client-approved criteria for aesthetic fit and authentic engagement. 3 4 Compiled details (email, profile link, metrics) into Google Sheets. Supported mentor in brand negotiation and communication tracking. OUTCOMES & HIGHLIGHTS 45 qualified fashion influencers curated Average engagement rate: 5.2 % 80 % alignment with brand aesthetic Data system simplified review and negotiation process Attention to detail revealed the beauty in organization. PRACTICAL STRENGTHS & TOOLS 1 2 Influencer Research Data Organization (Google Sheets), ShopMy 3 Communication Support 4 Mentorship Collaboration