Wilfred M. Abuhan

­­­­­ SEO Audit for http://sanclemente.com/ November 20, 2016 Introduction The following document is intended to outline the various ways in which http://sanclemente.com/ can increase their presence in organic online search results from major search engines Google, Yahoo and Bing. Improved rankings are proven to dramatically increase site traffic, multiplying enquiries and furthering brand awareness. Scope This report focuses initially on organic search engine optimization. In Google’s case, this means the main column to the left of the page, beneath the adverts, where most people make their selection. It is possible that other digital strategies such as localised search results and social media could compliment your digital marketing plan. Why SEO? (Search Engine Optimization) Increased Brand Visibility It is extremely likely that the sites appearing on the first page of search engine results have conducted some form of search engine optimization. It is becoming the norm - to opt out is to lose out. Not only are the websites appearing here more likely to be clicked because they are the first a user sees, many are considered trustworthy as they are perceived to have been “ranked” and therefore vetted by search engines like Google. Lower Cost The benefits of organic SEO are even felt in the world of Pay PerClick (PPC). An improved site means more people are likely to stay on your page. Your rates will reduce too – as soon as Google sees that your offering is more relevant to the terms you bid on, it increases the quality score of your page. Stronger Online Presence Search engine optimized websites tend to have greater shelf lives. Once you have established that prominent position, you may simply require “maintenance” in the form of a reduced link building and content-update provision. Search Engine Overview The following analysis was conducted http://sanclemente.com/. Domain & Server This table details important information about your site that could affect the success of your SEO campaign. Website URL http://sanclemente.com/ Http Status Response (Essentially the life signs of your site –alive and kicking or dormant?) Ok IP Address / Hosting Location (The location of your site could affect geo-targeted campaigns) IP address- Host name advertizzing.com IP range- CIDR ISP Solar VPS Organization Solar VPS Country United States of America (US) Domain Age (The older the site, the more credit it receives from search engines) 21 years 0 months old Domain Expiration Not Available Domain Last Update Not Available Website Visibility In order to facilitate your site’s rise in the rankings, the number of pages indexed by search engines should be noted carefully. Links leading to the site help search engines determine its significance and relevance to the user. Google assigns it a score between one and ten - this is known as a “Page Rank” (essentially an index of a site’s popularity). Analyzing the page rank of the sites that link to yours means that we are able to restructure the way the “link juice” flows from page to page. Google Page Rank(numerical value based on a site’s weighting) 4 Alexa Rankings (third party analysis of your site’s traffic) 12,713,046 Indexed Pages (Google) 116 Indexed Pages Indexed Pages (Yahoo) 0 Indexed Pages Internal Followed Links(links within your own site) 30 Internal Followed Links External Followed Links (links from external sites that point to yours) 4 External Followed Links Broken Links (links pointing to your domain without a corresponding page) 162 Broken Links W3c Compatibility (does the site meet new internet standards) Error found while checking this document as HTML5! On-Page Summary The following table details the way your homepage has been set up. Many aspects can be optimized to ensure search engines “crawl” your site correctly and assign you better rankings. Installation of certain tools helps us to record and analyze the visitors to your site and create strategies to turn traffic into enquiries. Robots Meta Tag (instructions to search engine ‘bots’ that browse your site) Missing: The meta description for sanclemente.com is missing. Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Keep it short and to the point; the ideal meta description should be between 70 and 160 characters (spaces included). Google Analytics Installation Found - Web analytics let you measure visitor activity on your website. You should have at least one analytics tool installed. It is also good to install one extra tool to have a confirmation of the results. Google Webmaster Installation Not Found - It allows webmasters to check indexing status and optimize visibility of your website. Sitemap.xml Optimization Missing: We checked sanclemente.com but couldn't find an XML sitemap.XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs.Your site is currently missing an XML sitemap. We recommend you generate one for your site and submit it through both Google Search Console and Bing Webmaster Tools. Normally, your XML sitemap would be found at sanclemente.com/sitemap. Title Tag Optimization To Improve - HTML title tags appear in browser tabs, bookmarks and in search results. It looks like your title tag is a little outside the ideal length. Since they are one of the most important on-page SEO elements you should make your title tags between 50 and 60 characters. Make sure each page has a unique title and use your most important keywords. For internal pages start your title tags with your most important keyword(s). Meta Description Optimization Meta description missing - The meta description for sanclemente.com is missing. advertisement, so use enticing messaging with a clear call to action to maximize click-through rate. They allow you to influence how your web pages are described and displayed in search results. Keyword Optimization Optimization Recommended - This Keyword Cloud provides an insight into the frequency of keyword usage within the page. It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target. Header Tag Optimization Optimization Recommended – H1 heading found Body Text Optimization To Improve Image Tags Optimization Not Found Footer Tags Optimization To Improve Meta Data The Meta title and description are the only visible components of a website that appear on search engine result pages. They are crucial to your click through rate and maintaining your brand. If these tags are not specified, search engines are likely to extract un-optimized titles and descriptions from your site’s on-page content. Below is how your current home page Meta title and description appear on Google.com SERPs (Search Engine Result Page). In assessing your meta-data, we find the following issues :( Samples Only) Meta data has not been customized for Search Engines and should contain call-to-action or other brand value based messaging Keywords Meta Data can be maximize up to 255 characters including spaces. Images are a great way to enhance a website from a user's perspective. However, it is important to note that search engine crawlers cannot really "see" images. Since the website have images, the 'alt' attribute allows web pages to assign specific text as the "alternative" content for images for those that cannot view the images themselves with your targeted keywords. Search Engine View of the Meta Data Title San Clemente Online Travel and Visitor Information | San Clemente Hotels and Vacation Home Rentals, Events and Dining [Total characters including spaces = 54 characters] (Should be limiteded to 64 Characters) This tag is one of the most important ranking factors in the search engines ranking algorithms, so populating your most important keywords in this tag will dramatically increase the search engine rankings of the page. Place the most important keywords or keyword phrases at the beginning of the tag and keep your title short, roughly 10 to 64 characters including spaces. Try to minimize the use of stop words, such as a, an, of, on, etc., as they consume character count and offer no value. Description To improve The description attribute should provide a concise explanation of a Web page's content. Also, the description is often displayed on search engine results and can affect page ranking. (Should be limited to 156 Characters Including Spaces) Meta description tags can have a great effect on your company. It is important that the description clearly describes the purpose of the page, because it's not just for the search engines results snippets, but primarily for humans to read. Keywords Missing (Can be maximized up to 255 characters including spaces; Needs to go through Keyword Research) This Meta tag provides a list of words or phrases about the contents of the Web page. This tag provides some additional text for crawler-based search engines. The right keywords make all the difference. We suggest choosing keywords that are both relevant to your site and frequently searched. Proposal 1. Organic SEO Ultimately, organic search exposure provides the greatest return on investment. We recommend an organic strategy and campaign to increase rankings in the search engines.   2. On-Page We will provide detailed recommendations to change both the hidden and displayed content of your site’s significant pages. This will make the site friendly to the search engine’s ranking algorithms as well as aiding its conversion ratio. 3. Link Building We will scour the web looking for appropriate places to post content linking back to http://sanclemente.com/.This will include article submissions, blog posts and social bookmarks - all fully enhanced because link building is the major factor in the search engine’s decision to rank sites highly. 4. Monthly Consultation We will provide exceptionally detailed monthly reports displaying the ascent of the site’s rankings for the selected keywords and the corresponding rise in web traffic. This should be reflected in the rise in your web-generated enquiries, providing you with concrete proof of a return on investment. Task to Do Description tags should be 1-155 characters. Meta description should include your keywords. Every image needs an alt tag. Add your keyword to an alt tag. Remove any underscores in image file names. You should have 2,000+ words on this page. Bold, italicize, or underline your keywords. Add your keyword to anchor text. Link this page to a sitemap.html. Text to HTML ratio is too low (< 25%). Add rel="author" markup. Add schema.org markup. Add a Facebook share or like button. Add a mobile sitemap. Add an Apple icon. This page needs more than 1 backlink. This domain needs more than 1 backlink. Add a link from the Yahoo Directory. Add a link from the DMOZ Directory. Canonicalize your IP address. Recommended Keywords We have completed detailed research on the search volumes and current site performance for keywords relevant to your business. Based on this, we make the initial recommendations. It should be noted that although we know the search data, businesses will have the best idea of the search terms which will convert to enquiries. With this in mind, we have attached a more comprehensive analysis of possible terms for your perusal. Keywords Keyword Type Avg. Monthly Searches Competition Current Position Broad 1900 Not in top 100 Broad 1000 Not in top 100 Broad 3600 Not in top 100 Broad 1000 Not in top 100 Broad 1000 Not in top 100 Broad 2400 Not in top 100 Broad 4400 Not in top 100 Broad 1300 Not in top 100 Broad 3600 Not in top 100 Broad 1900 Not in top 100