Waqar Ahmed

ABOUT PROJECT Desi Khabe is a restaurant website that aims to provide an online platform for customers to order and enjoy desi food. The website will showcase the menu, provide online ordering and delivery, and offer a seamless user experience. The goal of this UX case study is to analyze the user experience of Desi Khabe and suggest improvements. OUR ROLE UI/UX Design Research Development Testing Problem A restaurant website faces a variety of challenges that can impact its success. One of the main challenges is visibility, as there are many restaurants competing for attention online. Additionally, a restaurant website must provide a seamless and user-friendly experience for customers, with easy navigation and clear menus. Technical issues such as slow load times or server downtime can also impact a website's performance. With more and more users accessing websites from mobile devices, it's important for restaurant websites to be optimized for mobile screens and provide a responsive design. Solution To improve the visibility of a restaurant website, investing in search engine optimization (SEO) can be a valuable solution. SEO involves optimizing the website's content, structure, and technical elements to improve its ranking in search engine results pages (SERPs). This can be achieved through keyword research, optimizing meta tags and descriptions, creating high-quality content, and building high-quality backlinks. Additionally, a restaurant website can improve its visibility by leveraging social media platforms to promote its brand and engage with customers. By consistently posting high-quality content and engaging with followers, a restaurant website can increase its online presence and attract more customers. Key Features Online ordering Menu display Reservations Reviews and ratings About us page Contact information Empathy Map THOUGHTS SAY I'm hungry and looking for something delicious to ea I'm feeling a bit indecis ive and overwhelmed by all the option I want to find somethin g that meets my dietary preferences and restriction I'm curious about the re staurant's history, values, and mis sio I want to read reviews fr om other customers to see if it's worth visiting Type in "restaurant nea r me" in the search engin Click on the website lin k and scroll through the homepag Click on the "Menu" tab and browse through the option Click on the "About Us" tab and read about the restaurant's stor Look for customer reviews and rating Check out the online or dering system and make a reservatio n if available SEE GAINS High-quality images of food an d drink Clear and easy-to-rea d menu Appealing restaurant d ecor and atmospher Customer reviews and rating A simple and intuitive o nline ordering system Finding a delicious and satisfyin g mea Learning more about the restaurant's story and v alue Feeling confident in their decis ion to visit based on positive reviews and rating Making a reservation a nd saving time and hassle. High fidelity DESIGN HOME PAGE