Mobile Application Design
A Fun and Addictive Game
ABOUT
PROJECT
ABOUT PROJECT
Betterbias is a mobile application-based minigame designed for both Android and iOS
platforms. The game is based on the concept of
framerun, where players have to swipe down if
the frame is running left/anticlockwise and swipe
up if the frame is running right/clockwise. The
game has gained immense popularity among all
age groups due to its simple yet addictive
gameplay.
OUR
ROLE
OUR ROLE
Research
Development
Testing
KEY
FEATURES
KEY FEATURES
Simple and intuitive gamepla
Increasing difficult
Customizable backgroun
Leaderboar
Sound effects and musi
Offline pla
Advertisements and in-app purchase
Compatibility with Android and iOS platform
Social sharing of scores and achievements
EMPATHY
MAP
EMPATHY MAP
feel
Frustrated by games that are too complicate
Bored and looking for a fun and engaging
gam
Excited by the prospect of a new game to try
ou
Curious about how the game work
Competitive and eager to beat high score
Relieved to find a game that is easy to
understand and play
see
Other mobile games on app stores and social
medi
Videos and ads promoting the gam
User interface of the game, including the
background and graphic
High scores on the leaderboard
say
Talking to friends or family about the gam
Downloading and installing the gam
Swiping up and down to match the direction of
the fram
Reacting to the speed of the fram
Sharing their scores and achievements on
social medi
W atching video ads to earn rewards or unlock
new theme
P laying the game during their free time
hear
Sound effects and music in the gam
Feedback from the game indicating their
success or failur
P ositive feedback from other users or friends
who have played the game
HIGH
FIDELITY
High fidelity
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Get started
BETA
BETTERBIAS
Pick your
temptations
Make your subconscious
biases work for you
Modify your subconsciouses biases away
from instant gratification driven behaviors
and habits toward your desired behaviors
and long term goals.
Select the one or two temptations you
struggle with most.
(Don’t worry, you can add new sets with other
selections later on)
Social media
Smoking
Junkfood
Instructions
Next
Bingewatching
Alcohol
Instructions
Next
Instructions
Quick Instructions
Find the shortest
rotating part
Next
Spot the shortest rotating part (light blue) and
identify the direction of its rotation.
Do not focus on the images
and be quick
Next
Framerun
If counter clockwise, swipe up
Find the shortest blue part circling the image,
and identify in which direction it rotates.
If clockwise, swipe down
Framerun
Next
If counter clockwise, swipe up
If clockwise, swipe down
Framerun
If counter clockwise, swipe up
If clockwise, swipe down
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DESIGN
De s ig n
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BETA
BETTERBIAS
Make your subconscious
biases work for you
Temptations are all
around us
Modify your subconsciouses biases away
from instant gratification driven behaviors
and habits toward your desired behaviors
and long term goals.
Self discipline runs out, temptations are
everywhere and our subconscious biases
are geared towards short term gratification.
Next
Next
Instructions
Instructions
Instructions
Instructions
Quick Instructions
Find the shortest
rotating part
Do not focus on the images
and be quick
Swipe down
when clockwise
Spot the shortest rotating part (light blue) and
identify the direction of its rotation.
Next
Next
Find the shortest blue part circling the image,
and identify in which direction it rotates.
Find the shortest blue part circling the image,
and identify in which direction it rotates.
Next
I understand
Framerun
Framerun
Framerun
Swipe up
Swipe up
Swipe up
Swipe down
Swipe down
Swipe down
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