Guča-The New Look of Tradition
Guča-Rebranding of the
festival
184 YEARS OF
TRADITION
Forget Glastonbury, Reading, Burning
Man and Coachella: the wildest music
festival on earth is a cacophonic and crazy
brass band festival that takes place every
summer in the tiny Serbian town of Guča.
600,000 visitors make their way to the town
of 2,000 people every year, both from Serbia
and abroad. Elimination heats earlier in the
year mean only a few dozen bands get to
compete. Guča's official festival is split into
three parts. Friday's opening concert,
Saturday night celebrations and Sunday's
competition. Friday's concerts are held at
the entrance to the official Guča Festival
building.
The village of gucha in the Dragacevo
district, peaceful and colorful part of
western Serbia , has gained world fame
owing to its Assembly of Trumpet Players,
the largest trumpet event on the planet. The
love of the people of Dragacevo for music,
especially for the trumpet, began in the rule
of Prince Milos Obrenovic, who ordered the
formation of the first military band in 1831.
From then until now the trumpet has
reigned here uninterrupted.
CURRENT TERRAIN
ANALYSIS
• Inadequate usage of
space
• Camp tents scattered
all around the town
• Parking and camp
areas are udefined
and on some places
are at the same spot
• Bad camping and
sanitary conditions
• Lots of unused space
with no content
NEW APPROACH AND REORGANISATION
OF FESTIVAL’S CONTENTS
• Adding new contents to the current festival concept
• Repositioning of camping and parking areas
New parking space New camp facility
7 NEW SECTORS WITH VARIOUS TOURIST ATTRACTIONS;
ALLOCATED PARKING ZONE AND A NEW CAMP VILLAGE
WITH 3 DIFFERENT CATEGORIES OF VITALBOX LIVING
CONTAINERS
Zone 1 : Amusement park
Zone 2: Etno Village
Zone 3: Brands of Serbia
Zone 4: Bohemian quater
Zone 5: Goocha Stadium
(Main Stage)
Zone 6: Dirt bike racing tracks
Zone 7: Kids City
Zone P: New parking zone
located at the town entrance
Zone C: New camp settlement
Zone 1
• Amusement park
• „Dru ke kayak“
competition
• Games without
frontiers
• Funfair
Zone 2
• Etno village
Thematic approach
to local customs.
Actors presenting
various historic
figures.
Motives from
medieval Serbia.
Zone 3
• District of Serbian
Brands (Market
Place)
• Local exibitors from
Rakia Fest
• Local exibitors from
Zlatibor area
• Suvenir shops
Zone 4
Bohemian Quater
• Stands will be hired to
most famous taverns
a d kafa a’s fro
Belgrade,Novi Sad and
Nis
• Layout and enterior
design of the tents
designed to mach the
original places
Zone 5
Goocha Stadium
• New design of the
main stage
• New exterior
decorations
Zone 6
Dirt Bike Racing Track
• Local and foreign bikers
will perform for rewards
while entertaining the
crowd.
Zone 7
Kids City
• Everything what presents
Guca duri g it’s lo g history
will be presented to our
young ones, along with
other interesting stuff
• During the festival hours
you can feel free to leave
them with our kindergaden
care
New Parking Zone
• Located at the town entrance
with 24h surveilance
• Only for festival visitors vehicles
• No camping tents allowed on the
parking area
New Camping Zone
New location is at the End of Cede Vukovica street were the
trumphet coloumn leaves the town area and enters the
festival area. Camping facility will provide unlimited wi-fi
connection for all guests, recreation area, restauraunt,
suvenir shop, info desk with an outside ATM, grocery store
and two paddling swimming pools for cateory A and B
guests.The overall capacity of the camping facility can
accomodate more than 500 guests. Local buses will
provide transportation from the parking zone to the camp
area.
White dots represent category C units with the total
number of 107. Each unit will have a bunk bed for 2
persons, mini kitchen and toilet with a shower. One pull
out bed can be added for an extra person. Total Capacity :
214 guests
Brown dots represent category B units with wood layout,
the total number of 43 and accomodation capacity for 86
guests. Each unit will have a double bed for 2 persons,
kitchen and toilet with a shower.
Blue dots represent category A units with the total number
of 36 units and capacity for 72 persons. Extended interior
with more comfort and space.
Green dots are camping tents which can accomodate 4
persons with the total capacity for 120 persons. Public
showers and toilets will be available for tent users.
Category C Units
•
Advertising space available on the containers exteriors.
Category B Units
Category A Units
Camping Tents
Brainstorming....
Benchmark analysis