Vineeth Vijayan

How About Marketing Your Business With Very Little Or No Money? Whenever you are thinking about any kind of successful marketing, you would be assuming about television advertisements during the Super Bowl, celebrity spokesmen, or any product launch that is flashy and big which ultimately leads to media attention. Of course, these are wonderful ideas to market your business; still, it won’t be the right one as per your price range. In such a situation, don’t allow the lack of the marketing budget to make you think that you won’t be having an effective brand for your business. If you have some creativity and gumption, there would be plenty of opportunities right at your disposal. And the best part is that you won’t need to spend any dime or cent. It Is All About Perfecting Your Pitch Whether it is at your family BBQ or friends’ wedding, traveling, or watching the soccer games of your kid, you should always market your business. The most effective method of doing this is through a compelling elevator pitch. Well, this would not be easy as most people have a short attention span. Now how can you perfect your elevator pitch? It is simple and you need to start by – ● Knowing what would motivate audiences. ● Incorporating social proof. ● Telling a story that would display your expertise and how qualified you are in solving the issues of the audience. ● Anticipating key questions from the audience like what is the competitive advantage, etc. Develop A PR Strategy It would be unlikely for your business to get featured on the front page of your local daily newspaper. However, by using a small public relations push, you can easily establish the business in your area. You could develop news releases that can easily distribute to specific writers and other outlets whose beats would match your niche. If you are going with the blanket mailing, it would never be a successful one for contacting individuals. Be Involved With Your Community At times you might think of marketing on a large scale and even on a national campaign. However, sometimes you need to think smaller and check out what is going on in your community. Do you think you can sponsor a 5K charity walk or the little league? Are any non-profit or charity where you can volunteer? Would it be easy for you to organize a block party along with some of the local businesses? Sometimes you can market your business using print out bookmarks and leave them at the local libraries. Beginning A Blog Or Website Even though you might be thinking of hiring a professional web design firm, for developing your website or blog, this won’t be a good one when you are short on budget. Well, if your business has been around for a while and if you are on the lookout for a tailored look and special features, these eCommerce platforms or high-end design would be a great choice. Since you are tight on the budget, you can do these things on your own. You might come across various free online platforms that create a fully-functional, attractive site without the need of paying any dime. Participating In Local Business Trade Or Mixer Fairs There are various local organizations like the Chamber of Commerce that would frequently hold local business mixers and even do the coworking spaces. Since you have perfected the pitch, go ahead and add these major events to your business calendar. Additionally, never rule out the necessity of attending the industry trade show. In this case, the balance put together will give some helpful tips for developing an effective trade show display. Become Active On Social Media Now if you have not used social media like YouTube, Twitter, Facebook, Pinterest, etc, for business promotion, then you have missed out on the major opportunity for marketing your company and its products. You can easily make your products go viral through the marketing campaigns that take off using the huge shares among email and social media accounts. Millions of people are using social media sites on the daily basis and there are chances that you can even use them for a personal reason too. Of course, you might have come across pricey social media marketing campaigns and social media tools, you won’t have to use these for promoting your business. All you need to do is sign up for business pages on Google+, LinkedIn, Facebook, Twitter, etc for free. Email And Forum Signature Irrespective of if you are posting on forums or sending emails to your friends, you need to often make sure that your website’s URL and company contact details are present in the email signature. Well, this is free and easy to use, so it doesn’t mean that it is not a powerful tool. You can easily spread the awareness of your business and assist people in connecting your name and face with the company. Also, on most of the free email programs and forums, you could provide your signature and it will appear right at the bottom of your correspondence without having to take any kind of additional steps. This is a quick and easy promotional method for marketing your business. Press Releases There are various online sites that allow you to submit press releases at no cost. If you are thinking about using these resources, then you can share news regarding your business on such sites. Frankly, it doesn’t need to be earth-shattering but it should be news. Guest Blogging Another method to market your business would be doing guest blogging. If you have friends in a similar industry as yours, you can submit a guest blog to their website. Keep in mind that these friends should be the ones you have met in online communities. So, when you are writing for them, just make sure that you don’t sound too sales-like or just to promote your business. Rather you need to focus on providing certain tips and details that are of substance and value. Wrapping Up You might not be sure that it is possible to promote and market your business without any penny. In today’s era of online marketing, you can easily and efficiently follow such great marketing methods for promoting your business. Keywords: Market your business