Vineeth Vijayan

Marketing Your Business On LinkedIn Is Easy Having more than 65 million users, LinkedIn is a great social network that is geared to career professionals. LinkedIn Marketing is a great platform that helps in the promotion of your home business, finding a job as a freelancer or a full-time employee, and even connecting with joint venture partners. Sometimes your business would be about catering to other businesses (B2B) or having a business that networks partners and clients. In such a case, you need to have a good profile on LinkedIn. Now if you are not there or have not maximized the whole features of LinkedIn, this article can assist you. Just like any other kind of internet marketing, you can easily market your business on LinkedIn and this would be an inexpensive manner for gaining exposure. How Can You Promote Your Business On LinkedIn For Free? As a social media platform, LinkedIn is somewhat a bit of an odd duck. It is a job searching site or a recruiting app and a great social media platform and professional business sites, all combined into a single one. Compared to other media, it has more personal details about you. Well, hardly anyone on Instagram or Twitter would know where you went to school, or which organization you volunteered for. But LinkedIn has all those details and provides the connection for you to see. This is why promoting yourself on LinkedIn might seem a bit different. When you are sharing must-read updates and engaging with your network in the comments, these are somewhat some of the significant aspects of the well-rounded marketing methods and even contain other kinds of stuff that you should try out. What Is LinkedIn Marketing? Keep in mind that LinkedIn is not only for professionals and job seekers. Surely millions of professionals use LinkedIn every day for growing their networks and their careers. But you can use LinkedIn for growing your business too. This is a great social media tool that exposes you and your business to millions of connections. You can even use them for building relationships along with individuals and other companies for boosting your brand. Steps For Marketing Your Business ► Refining Your LinkedIn Profile Building first and good impressions in any business are necessary. Your profile is a great opportunity for impressing people and customers. When you can keep your profile up to date, this would be one of the major impactful means for improving your contact rate. Here it is not just your brand that the audiences would be interacting with. Keep in mind that people do business with other people, so the profiles matter. Aim for close to around 100% completeness and continually try to optimize your profile. Add some new skills, achievements, and examples of your latest work. Try to introduce your personality. Here authenticity is necessary and the major experience. ► Creating Effective LinkedIn Page When you have created your organization’s profile on LinkedIn, you are creating a page that provides ample opportunities for various prospective customers, especially allowing them to learn more about your brand, the people working on it and even engaging with relevant content. ► Defining Your Audience And Goals Whether you are raising awareness or creating leads, here targeting is the major key. Once you are aware of what you want to accomplish, then it would be easier to define your audience. Now your company would be selling productivity tools for social media, so your goal would be to raise the brand awareness among the LinkedIn members with various job titles like social media manager or even social media lead. Keep in mind that better-defined audiences lead to better lead generation. ► Optimizing Your Page For Search In LinkedIn marketing, a well-optimized company page can assist in gaining good visibility among the individuals that are looking for what your company provides. Inserting keywords and phrases that most of the customers would use and search for your product and services. You can include them in the “About” tab overview, thereby showing what you are representing and what you do. Adding links to your page. Now links are important for boosting your search engine. This would be an easy win if you can provide a link to your website. Additionally, you can make sure that the LinkedIn profile of your employees is up to date. Sharing relevant content and more often. Here the more frequently you are going to share content, the more followers would engage with your pages. And these will appear on the search results. ► Growing Your Page Followers Now all the updates that you do should appear directly on the LinkedIn feed of your followers. With a robust following, you can provide your relevant audience with the necessary update. Here there are certain key aspects you have to keep in mind. They are – Try to use a ‘Follow’ button on your blog or site. Use a Follow Plugin Generator. Invite your profile connections to follow your LinkedIn page. Let your employee be aware of your most important page post and this will boost the organic reach. Try to promote your Company page on newsletters, email, and even blog posts. ► Publishing Engaging Content On Your Company Page Here you should try to post content that your targeted audiences would want to read. Of course, this can be tempting to sell your audience on the benefits of the product and services, still, a “salesy” content won’t do well on the LinkedIn profile. Now if there is one thing that LinkedIn members would find engaging, it is the fresh idea. When you publish thought leadership content on your Company Page, it would be the most powerful method for growing your audience. So, naturally, you would really want to publish and promote your content. However, it is a great idea for sharing insightful and engaging content from others. LinkedIn Marketing - A Great Way To Boost Your Business Do you know that most businesses never realize that a LinkedIn profile is just similar to a Facebook one? Here you are connecting with other great business-minded owners and corporate leaders. Such connections can improve your brand and company image. So, marketing your business would be the best way to make sure that you are gaining the right customers. Keyword - LinkedIn Marketing