Link to blog: https://bit.ly/3pjfMHD
Link to Blog: http://smmbc.ca/blog/2020/12/05/how-to-build-your-online-authority/#more-2649
Blog Brief
URL/slug
● Build-your-authority-online
Meta title:
How to Build Your Online Authority
Meta description:
Having a hard time raising yourself in the business world? Take it easy with this ultimate guide
on how to build your authority online.
Quick Summary for Social Media Post:
In this article, you will know how to raise yourself in the world of business by building your
online authority. The ultimate guide to leading success to your business.
Category:
● Podcasting
●
●
Tags
●
●
●
●
●
●
Business
Marketing
building online authority
online authority building
how to build online authority
building online authority 2020
build online authority 2020
build authority online 2020
Blog Content
The following blog was written by guest author Viel Dolorito, a contributor for Pitch and Press, a
PR company dedicated to building our client's authority in the digital space.
Starting your business online requires a lot of hard work. From the planning stage, the spending
stage, and the endorsing stage. It may be no different from launching an actual business. But to
create an effective business that will boost you quickly above your competitors, you will need to
build your online authority first.
Why you may ask. Setting up a strong online authority helps you in establishing your credibility,
increases your website’s traffic, attracts potential audiences and customers, and most
predominantly will lead you to the top.
Not sure where to start? Don’t worry, these guides will make it easier for you to understand and
begin building your online authority. First off…
Start With A Website
Creating a website will make it easier for you to build your online authority. This will be your
foundation and your “home” online. It’s easier to endorse your business with a website people
can search for. Think of a unique name for your website! Make your audience remember your
business easily.
Having social media sites is also a plus! Platforms such as Facebook, Twitter, Instagram, and
LinkedIn are some of the best sites where you can promote your business to a bigger
community. You can even set up your own podcast for a larger market. But take note, using
these platforms for your business will not assure a great increase in your audience quickly.
It is important to keep in mind that recognition takes time. But don’t give up. Even if you find
your posts with one or no reactions or comments at all, surely there will be a time where people
will hit that like and share button.
Don’t forget to put social icons on your website especially highlighting the section where your
audience can send you an email. Receiving messages through your website are proof of
healthy website traffic growth.
Come Up With A Unique Personal Brand
You’ll need to produce a brand like no other. A notable brand will help you become remarkable
for your audience. But you need to keep in mind that in creating a unique personal brand, think
about what your audience will need from your business-- what you want your audience to take
with them.
Owning a brand that your audience best needs will make it easier for you to build a strong
online authority. Personal branding increases your influence on the public and also your career
influence. So be sure to be as unique as possible!
Create Your Power Blogs
Produce a blog section to help your website attract more audience. This will increase your
website’s traffic and also keep your audience updated with the latest news and topics your
business has.
Make this the building blocks that will lead you to the top. But creating a blog doesn’t mean
writing and posting a simple blog. There are also lots of things to take note of before publishing
content for your website which leads us to...
Produce Content Worth The Read and Time
Remember, there are lots of websites out there with tons of blogs published, so you need to
create content that is worth your audience’s time and read. You will need to create quality
content that your audience will love to know about.
Boring content will shoo away potential clients and also influencers. So be sure to create quality
contents that are aligned to your business. Be creative and think out of the box! Sometimes,
locking yourself up into a small box compresses you into your small idea. Starting small is not
bad either! Just be sure you grow your small ideas bigger.
Get Linked With Influencers
Blending in isn’t a bad thing. Especially when you’re starting your business, it will be best to link
yourself with influencers in your field. Socializing will increase awareness of your business.
Engage with influencers and your fellow entrepreneurs by attending their summits and
conferences. You might want to start your own summit and invite them over too! Creating your
own and having people over will get your business recognized even more and that’s the key to
build a great online authority!
Get Featured Through Guest Blogging
Write not just for your website but also for others too! Guest blogging also called “guest posting”
is another way where you can promote yourself to other business sites. Also, be ready to
feature guest posts from other guest bloggers too.
Creating a mutual relationship with other entrepreneurs through guest blogging increases your
connection. You’ll love to see your world grow by establishing a good relationship with others!
Never had experience in guest blogging? Here’s how it’s done:
1. Search for business websites accepting guest blogs.
2. Browse their website and check some of their blog writings.
3.
4.
5.
6.
Tell them about your interest in writing for them.
Pitch them great ideas and topics you want to write for content.
Once the deal’s closed, message them with your blog writing.
Support your blog once it goes live on their website!
Browse For Other Small Businesses
Looking up for other small businesses is not cheating. Unless you copy the entirety of their
ideas and content, which you should never do! Businesses that are aligned with your field can
also help you in many ways. You can create a mutual connection with them, or even offer a
partnership.
Increasing awareness of other businesses like yours improves your own! Try to locate spots
where your business is weak and strive to make it the best. But avoid looking at others too
much. Grow your contacts and not competitors. This growth highly contributes in building your
authority online and you’ll be surprised how quickly it will lead you to the top.
Here’s a summary of our guide’s list:-.
Start With A Website
Come Up With A Unique Personal Brand
Create Your Power Blogs
Produce Content Worth The Read and Time
Get Linked With Influencers
Get Featured Through Guest Blogging
Browse For Other Small Businesses
Keep in mind that you have to gain your audience’s trust and build a great relationship with
them. To do that, you need to establish your credibility and show them your best. Work on
building your online authority with these simple guides and see how high you’ll get to the top!
Viel Dolorito
Writer @ Pitch & Press