Customer Support SOP
Customer Support Process Documentation
Prepared by: Victoria Omoshade | Virtual Assistant
This document outlines the standard operating procedure (SOP) for handling customer support inquiries. It is designed
to ensure consistency, accuracy, and professionalism in all client-facing communications.
1. Purpose
To provide a clear, step-by-step guide for managing customer inquiries from receipt to resolution, ensuring every client
receives a timely and professional response.
2. Tools Used
• Freshdesk / Zendesk — Ticket management
• HubSpot — CRM and client tracking
• Slack — Internal team communication
• Google Sheets — Logging and reporting
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• Gmail / Outlook — Email communication
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3. Inquiry Handling Process
Step 1: Receive Inquiry
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• Monitor inbox, live chat, and ticket system every morning by 8:00 AM.
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• Log all new inquiries in the CRM with date, time, client name, and issue type.
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• Assign a ticket/reference number to each inquiry.
• Technical Support Issue
• Billing or Payment Query
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• General Information Request
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Step 2: Categorize the Inquiry
• Complaint or Escalation
• Follow-Up on Previous Request
Step 3: Respond to the Inquiry
• Respond within 2 hours for urgent issues and within 24 hours for standard requests.
• Use approved email templates as a base and personalize for each client.
• CC the relevant team member if the issue requires specialist input.
• Always confirm receipt of the inquiry even if full resolution takes longer.
Step 4: Escalation Protocol
• If an issue cannot be resolved within 24 hours, escalate to the team lead.
• Document the reason for escalation and steps already taken.
• Notify the client that their issue has been escalated and provide an estimated resolution time.
Step 5: Resolution & Follow-Up
• Once resolved, send a resolution email to the client.
• Update the CRM with the resolution details and close the ticket.
• Send a follow-up email 48 hours later to confirm client satisfaction.
• Log the outcome in the weekly report.
4. Response Time Standards
Priority Level
Type
Target Response Time
High
Complaints / Escalations
Within 2 hours
Medium
Technical Support
Within 8 hours
Standard
General Inquiries
Within 24 hours
Low
Information Requests
Within 48 hours
5. Documentation & Reporting
• All interactions must be logged in the CRM immediately after each response.
• A weekly summary report is compiled every Friday and submitted to the team lead.
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• Monthly reports highlight trends, common issues, and areas for improvement.