Veo Paolo A. Tidalgo

Social Media Marketing Plan: Target dates Feb. 27, 2017 to March 1, 2017 1. Create Profile of the assigned SME (Data Entry) (target time: 3-4Hrs.) a. Identify Company Goals b. Name of SME and Owner c. Product or Services Offered d. Identify target market of the SME (for Lead Generation) e. Identify possible suppliers of the SME (for Lead Generation) f. Information about the SME 2. Set Marketing Objectives 3. Audit Social Media Presence 4. Assign Staff on different social media 5. Research Competitions 6. Gather Photos (2-4 hours) a. Product or Services offered b. Owner and Staff c. Any related to the SME 7. Create FB page for the SME (target time: 1-2hrs) 8. Create Twitter for the SME (target time: 1-2hrs) 9. Create Email Account on gmail.com (target time: 1-2hrs) 10. Create Website on www.wix.com 11. Create a content plan and Editorial Calendar a. What types of content you intend to post and promote on social media b. How often you will post content c. Target audience for each type of content d. Who will create the content e. How you will promote the content Facebook: Objectives: Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Promote upcoming events Engage with influencers Actions: Create and develop Facebook Page. Assigned staff to Manage, maintained and update Facebook Page. Key Metrics: Number of Post per day Page follows Likes Engagement and comments Referring traffic Shares Lead generation/new customers Twitter: Objectives: Brand awareness and engagement Lead generation or customer acquisition Share a mix of relevant links, blog posts, and engaging content Segment influencers and create lists Communicate issues from social media to support team and ensure follow-up Listen and respond to relevant conversations Build reputation Action Items: Utilize promoted tweets and pinned tweets Set up Twitter Lead Generation list Key Metrics number of posts Followers Mentions Retweets Number of lists Hashtag usage Influence of Twitter followers Lead generation or customer acquisition Referring traffic Favorited tweets TEMPLATE for Data Gathering Name of SME: Address: Name of Owner: Contact Details : SME Info: Product/Services Social Media Info Facebook Account: -Profile Pic and Cover Photo -Product Photo Twitter Account: Google Account: Email Account : Website Address: Template for Lead Generation: Supplier Company Address Product/Services Websites Email Contact # Ideal Customer Name Address Email Contact number