Valerie Joy Deveza

How we generated over 1,000 leads for Ducati Philippines 24th June – 24th July 2014 GOAL To provide marketing exposure to a new audience and deliver tangible qualified sales leads through a multi-platform and digital media strategy. RESULTS SOLUTIONS Branding exposure to an audience of We started by highlighting the many different types of Ducati deals available. Potential buyers were then able to view the many different ways to purchase a Ducati motorcycle. Captured desktop and mobile leads Each Ducati deal page incorporated rich content and provided numerous ways for the user to engage with our call, inquiry, test drive, avail deal and location-finder functionality. Further outreach was provided through our digital media channels driving traffic back to Ducati deal pages to maximise lead capture. Upon the establishment of a high volume Ducati subscriber list we initiated our remarketing campaign through a heavily customised and targeted Ducati branded newsletter. All of the sales leads, data and results from the campaign were screened for quality and presented to Ducati sales and marketing staff within a central lead management admin provided to Ducati by AutoDeal.com.ph. nearly 1,000,000 viewers Over 1,000 leads generated Re-marketing to over 400 brand subscribers Marketing insight report for future targeted advertising TESTIMONIAL I was overwhelmed with the abundance of leads since partnering with AutoDeal.com.ph as part of our digital marketing campaign. As a marketing head, I try to find ways to advertise our brand, and digital marketing through Auto Deal has enabled us to be more efficient with data tracking, has provided a faster way of releasing advertisements and allowed us to reach a wider target market RALPH REYES Marketing Manager for Ducati Philippines