Valentin Jeanjacquot

UX/UI Case Study PROGRESS COMES THROUGH PRACTICE DEVO is an application that helps users achieve their sports goals. DEVO acknowledges that each user is unique, with different needs. That’s why it offers a wide range of coaching options tailored to meet user expectations. Whether you’re a beginner looking to lose weight or someone aiming to improve performance, DEVO caters to individuals with sporting goals, regardless of their age between 15 and 65. PROBLEM Each person is unique and has different needs. The numerous applications I have seen cater to a limited category of individuals with standard exercises. They do not consider people who want to excel in a specific sport, individuals who are overweight, or those with joint problems. They also do not offer rehabilitation exercises. GOAL Design an app to help users find exercises that best fit their needs with a clear and intuitive display. MY ROLE/TEAM: UX/UI Designer (Self-directed) SKILLS: FIGMA, ADOBE SUITE, MAZE / User research, information Architecture, Wireframing, Prototyping, usability studies, Branding. CLIENT: DEVO YEAR: 2023 (2 weeks) Competitive Audit I proceeded to analyze the competition and search for untapped opportunities. I carefully examined their platforms and features, as outlined below. FITON Boasts a clear and user-friendly design, providing a convenient platform for accessing various workout classes. Its simplicity aids navigation and quick engagement in workouts. However, it primarily focuses on standard and trendy exercises, limiting the diversity of workout options available. Users seeking more specialized or niche workouts may find the offerings somewhat limited. CENTR Provides a holistic approach to fitness and wellness with a variety of workout programs, meal plans, and mindfulness exercises. The abundance of content can make the interface overwhelming, impacting ease of navigation. It could benefit from incorporating more social and community engagement features to enhance user connection and motivation. NIKE TRAINING CLUB Known for its extensive collection of workout programs and user-friendly interface, it offers easy access to a wide range of workouts. However, reliance on premium subscriptions and limited personalized recommendations may restrict accessibility for users seeking free or more affordable fitness options. Incorporating more personalized recommendations and goal tracking features could enhance the user experience. THE PELOTON Offers a diverse range of workouts and immersive fitness experience, catering to users seeking comprehensive training options. However, it lacks personalization and may be considered costly for some, limiting affordability. Survey To gain a deeper understanding, I conducted user interviews over the course of a week. I interviewed 18 individuals and meticulously recorded their responses to gain insights into their needs, motivations, and frustrations. Question 1 Question 2 How often do you engage in sports activities? What is your main goal in practicing sports activities? Lose weight 10.7% Several times a week Once a week Improve overall fitness 48.2% 31.8% Never 18.7% Increase endurance 17.2% Reduce stress 9.3% 7.1% Improve a specific sport Question 3 11.3% Question 4 What is your preference in terms of workout duration? What types of sports activities do you prefer? Cardiovascular training Moderate training sessions (30-60 minutes) 12.8% Increase strength Once a month Short and intense training sessions (less than 30 minutes) 22.9% 42.3% 33.2% Weightlifting and muscle strenghtening 32% 18% Group activities 29% Longer training sessions (over 60 minutes) Team sports 24.5% 21% Question 6 Question 5 What are the obstacles or challenges you face in practicing sports activities? What factors motivate you to stay consistent with your sports activities? «Seeing progress and improvements in my performance keeps me motivated to continue with my sports activities.» I struggle with finding time in my busy schedule to dedicate to regular sports activities.» Kawtar Lisa «Injuries and physical limitations sometimes hinder my ability to engage in certain sports activities.» Emile «Being part of a supportive sports community and having workout buddies helps me stay consistent.» Marine «Setting specific goals and tracking my progress keeps me motivated and focused on my sports activities.» «Lack of motivation and accountability makes it difficult for me to stay consistent with my workouts.» Sofiane Zachary «Limited access to sports facilities or equipment in my area is a major obstacle for me.» «Engaging in sports activities that align with my interests and passions keeps me motivated to continue.» Emilie «I find it challenging to balance my sports activities with other commitments and responsibilities.» Mark Melken «The positive impact of sports activities on my physical and mental well-being is a major motivator for me.» Jacques Competitive Audit Personalization and Customization Users value the ability to customize their sports goals and training programs. Incorporating features that allow users to set individual goals, track progress, and receive personalized recommendations can enhance the user experience and keep them engaged. Time Management and Convenience The survey reveals that users face challenges in finding time for sports activities. Designing the app with features that help users plan and schedule their workouts efficiently, offer flexible workout durations, and provide reminders or notifications can assist users in managing their time effectively and staying consistent with their sports activities. Community and Social Features Building a sense of community and fostering social interaction among users can help in creating a supportive and motivating environment. Implementing features such as user profiles, social sharing, and challenges can encourage users to connect with others, share their achievements, and stay motivated in their sports activities. Clear and Intuitive Navigation Users appreciate a clear and intuitive interface that allows them to easily navigate through the app and find relevant content. Implementing a well-organized menu, using intuitive icons and labels, and providing quick access to essential features can enhance the overall user experience and make the app user-friendly. Persona Using these responses, I developed an empathy map to deepen my understanding of the users’ perspectives. «I know I need to get more active, but I struggle with finding the right exercises and staying motivated.» Goals Sarah Age: Education: Hometown: Family: Occupation: Frustrations Lose weight and improve overall fitness. Lack of knowledge about suitable exercises for her fitness level. Find exercises that are suitable for her fitness level and gradually increase intensity. Difficulty staying motivated and consistent with her fitness routine. Have a comprehensive tracking system to monitor progress and stay motivated. Limited access to personalized tracking and feedback on her activities. About 35 yo B.A. in Marketing Los Angeles, California Married with two children Marketing Manager Emily is a busy working mom who wants to prioritize her health and fitness. While she is motivated to lose weight, she struggles with finding the right exercises that match her fitness level and keeping herself accountable. She is looking for an application that provides tailored workouts, tracks her activities, and offers guidance and motivation to help her achieve her weight loss goals. Persona 2 «Basketball is my passion, and I want to take my game to the next level.» Goals Improve basketball skills, including shooting, dribbling, and defense. David Age: Education: Hometown: Family: Occupation: Frustrations Limited access to structured basketball training programs. Enhance physical fitness and endurance specific to basketball. Difficulty finding teammates and opponents for practice and games. Track performance metrics and monitor progress in basketball-related activities. Inability to track and analyze performance metrics to identify areas for improvement. About 27 yo High school diploma Chicago, Illinois Single Sales Representative David is an enthusiastic amateur basketball player who is dedicated to improving his game. He wants to find an application that offers tailored basketball training programs, connects him with other players for practice sessions, and provides performance tracking and analysis tools. He is eager to take his basketball skills and physical abilities to new heights. Journey Map Action Get the App A. Download and install the app Task List B. Create an account C. Explore app features Choose suitable program Begin workout session A. Select workout program A. Start first workout B. Set fitness goals B. Follow exercise instructions C. Personalize program settings C. Monitor intensity levels Track progress Seek support and guidance A. Track progress A. Explore available resources B. Log weight and measurements C. Analyze trends and patterns B. Browse workout library C. Save favorite workouts Enthusiastic and eager to start the fitness journey Determined and driven to achieve desired results Proud and satisfied after completing a workout Hopeful and motivated to see progress Frustrated and overwhelmed by conflicting priorities Improvement Opportunities Provide an onboarding tutorial or guide Offer program recommendations based on goals Enhance exercise descriptions and guidance Integrate progress graphs and milestones Organize resources for easy navigation Action Get the App Feeling Adjective Task List Feeling Adjective Improvement Opportunities Explore Training Plans Access Workout Videos A. Download and install the app A. Browse available training plans A.Watch basketball tutorials A. Log game statis- A. Define basketball tics objectives B. Create an account B. Read plan descriptions B. Follow instructional videos B. Record individual achievements B. Establish short and long-term goals C. Explore app features C. Select a suitable training plan C. Practice basketball techniques C. Analyze strengths and weaknesses C. Track goal progress Enthusiastic and Motivated and ready eager to start using to improve basketball the app skills Focused and determined to learn new skills Frustrated and challenged by the slow progress Overwhelmed and struggling to allocate time effectively Provide an onboarding tutorial or guide Categorize videos for easy navigation and skill progression Integrate performance tracking and data visualization Provide time management tools and prioritization techniques Offer personalized plan recommendations based on skill level Connect with Community Sarah Set Goals David Empathy Map SAYS «I want to lose weight and improve my fitness, but it’s challenging to stay consistent.» «I struggle to find time for myself and my health «I want sowith my busy mething that can work schedule.» guide me through effective workouts without taking up too much time.» Works long hours at the office and often skips meals due to time constraints. Downloads fitness apps but rarely sticks with them due to lack of flexibility. DOES «I need a fitness app that can fit into my on-the-go lifestyle.» THINKS «I need to prioritize my health, but it’s hard with all my work commitments.» «I wish I had a personalized meal plan that aligns with my weight loss goals.» «I wonder if there’s an app that can provide me with quick and effective workouts.» «I wonder if I can find a fitness app that understands my busy schedule.» «I hope this app can keep me motivated and track my progress.» Sarah Occasionally searches for 10-minute wor- Tries to squeeze kout routines on in short workouts during lunch YouTube. breaks or after work. Talks to colleagues about wanting to start a fitness routine but unsure how to fit it in. Frustrated with not being able to maintain a consistent fitness routine. Motivated to find a solution that can help them achieve their fitness goals. Anxious about their health and fitness due to a busy and sedentary lifestyle. Eager to see positive changes in Hopeful that there’s a conve- their fitness lenient and effec- vel despite time constraints. tive fitness app out there. FEELS Problem Statement Sarah is a busy professional who wants to lose weight and improve her fitness because she has been struggling to find time for herself and her well-being amidst her demanding job and family responsibilities. She needs a fitness app that can seamlessly integrate into her busy lifestyle, offering effective and time-efficient workout routines, along with personalized meal plans and progress tracking. Empathy Map SAYS «I’m passionate about basketball and want to improve my skills.» «I need specific basketball workouts that target different aspects of my game.» «I wish I had a community of players to connect with and learn from.» Practices basketball regularly, both individually and with friends. Keeps track of his performance and progress during practice sessions. DOES «I want expert tips and guidance to elevate my performance.» «I wonder if there’s an app that offers comprehensive basketball training.» «I’m determined to take my game to the next level and participate in local tournaments.» David Watches tutorial videos on YouTube to learn new techniques. Looks for basketball training programs but finds them either too generic or expensive. Focused on his goals and eager to learn from experts and peers. THINKS «I hope this app can provide me with professional-level guidance.» «I need to practice consistently if I want to improve my skills.» Enthusiastic and driven to become a better basketball player. «I wonder if there are players like me who can share their experiences and insights.» Determined to practice diligently and improve his skills. Excited about the Eager to see poprospect of finding sitive changes in his basketball an app that will enhance his baslevel. ketball journey. FEELS Problem Statement David is an enthusiastic amateur basketball player who is dedicated to improving his game because he dreams of taking his skills to the next level and participating in local tournaments. He needs a basketball training app that offers a wide range of skill-specific workouts, including dribbling, shooting, and agility exercises. David wants a platform that provides expert tips and guidance from professional players and coaches, helping him enhance his techniques and develop a deeper understanding of the game. User Flow Architecture Information Wireframe Next, I translated my ideas into designs by creating wireframes that laid out the initial structure of the app. Low Fidelity Prototype Usability Study What I’d like to gain a deeper understanding of the specific challenges our users may encounter during the ordering, payment, and connection process, and explore how we can assist them in resolving those challenges. «User wants personalized recommendations and workout plans based on their preferences and progress.» «User wants a reliable and responsive app that performs well across different devices and platforms.» «User wants comprehensive progress insights and analytics to track their fitness journey effectively.» «User wants social integration to connect and compete with friends, providing a sense of community and accountability.» «User wants simple and efficient tools to set and adjust fitness goals.» «User wants a visually engaging interface that enhances the overall fitness experience.» Low Fidelity Prototype 2 Design System Moving forward, I focused on the visual aspects of the app, encompassing fonts, colors, illustrations, logos, and more. These elements work harmoniously to build a brand identity associated with the product and resonate with the users. Mockup High Fidelity Prototype THANKS