Vadiveeswaran Nadarajan

Digital Marketing Portfolio About Me I'm a Performance marketer with interest in building the lead generation, creating brand awareness, and driving website traffic. I have held several different roles from technical proof reader to the digital marketer and worked in two different industries. My latest challenge helped Technoarete improves campaign performance, advertising strategies, data reporting & tracking measurement through my contributions as a campaign specialist. When I'm not on the job, I love listening to music, travelling & watching movies, chatting with fellas about sustainability. Skills & Expertise Skills & expertise Media Planning Campaign Management Data Reporting SEO Paid Media KPI’s B2C: Jana Bank •Increased quality leads by 25% by setting up custom chat flow for different targeting segmentation. •Used Manychat tool and optimize the customer conversation by automated triggers, rules. •Reduced cost per conversion by 40% through A/B audience testing, audience funnel optimization. Campaign Name Duration Messaging Conversations No. of Leads Fixed Deposit Messenger Campaign Apr 26-May 26 2421 302 TOTAL Manychat Chatbot for Facebook messenger campaign 302 Paid Media KPI’s B2C: IIM Trichy •Chatbot campaign for PGPBM program to make information delivery more conversational and improved quality leads by 36%. •Reduced cost per conversion by 49% on search campaign through testing different campaign structures, ad copies & audience segmentation. Paid Media KPI’s B2C: Diabetacare •Achieved a 6% conversion rate above the industry average for healthcare clients to promote diabetes package offers on Google. Diabetacare Day/Annual Care Plan Campaign: Platforms delivered – Google Search, Display & Facebook Paid Media KPI’s B2C: Shahs YouTube •Increased brand interests by 125%. •YouTube branding campaign driven people to look for Shah's stores near the location (looking for directions), clicks to call to the store, other local actions on Google My Business. Shahs YouTube Branding Paid Media KPI’s B2C: Shahs & Co •Increased revenue over 15% on every seasonal offer promotions. •Coordinated with the sales team for leads quality. Based on feedback, campaigns optimized & increased quality leads by 25%. Shahs Seasonal Offer Sale Campaign Platforms: Google, Facebook & Instagram SEO B2B: Samunnati •Increased organic traffic by 65% over the six months. •Increased domain authority from 8 to 18 in 3 months. Samunnati SEO Digital Portfolio: Reporting Template •Created a reporting template for digital campaigns, saved 20% of the time. Reporting Template for different industry accounts. Tools used: Google Data Studio, Microsoft Powerpoint. Digital Portfolio: Media Planning •Created media planning based on competitor analysis & SWOT approach. •Developed marketing funnel to influence customers at each stage. •Proposed media budget based on potential audience size, demands. •Proposed revised media budget for the existing campaigns by analyzing channel performance in the attribution model technique. Media planning for different industry accounts Tools used: Microsoft Powerpoint, Ahrefs & Similar Web for Competitor analysis Contact Me Vadiveeswaran M:- E:-W: https://www.linkedin.com/in/vadiveeswarannadarajan/