Email series promoting a B2B writing course (never mailed)
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Email Series for AWAI's Secrets of Writing High-Performance B2B Copy Program
-----------------------Message 1
Subject: Could this be the best of both worlds?
Hi ,
It's from AWAI with a question for you...
Why do some people seem to have it all?
You know - they work full time, and coach kids' soccer
games twice a week.
They have dinner with their family every night, plus
time to spend with you and yours.
Promotions at work happen so quickly for them, it
seems like they sneeze, and it's time to move up the
corporate ladder.
They know everything from how earthworms help soil to
how rocket propulsion works, and you wonder how they
have the time.
You're not sure how they do it, but things are so
effortless for them.
Easy, even.
All of this got me thinking...
What if you could do the same thing with the writer's
life?
No weeks of research for one huge project...
No overwhelming pressure to "sell, sell, sell..."
No sweating over 12 to 30 page sales letters...
all while making great money?
You should check out...
Link
With "Secrets of Writing High-Performance
Business-to-Business Copy," you get all this and more.
You'll discover how companies sell things to other
companies, and why short, easy projects play a crucial
role - and pay well.
There's a powerful secret to get results with any type
of B2B marketing - and you'll have it within minutes.
You don't need any technical expertise to handle any
B2B project, and we'll show you why.
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How great is that?
Link
Our comprehensive program will also show you:
-- the 9 most common projects you'll take on, and how
to master them all
-- 31 B2B copywriting assignments you can handle — and
what you can expect to be paid for each
-- The "3 C's" of B2B ad copy - all you need to create
killer copy
-- And much more
What do you say?
Link
What would an extra $3,000, $5,000, or more a month do
for you?
You could go out to dinner and not worry about menu
prices...
Visit a park with the kids a few afternoons a week...
Save for retirement or college without worry...
Sound good?
Link
Don't let this opportunity slip by.
See you on the inside.
To your success,
, AWAI
P.S. One more thing...try this program out for 90 days.
If you find that helping businesses with these simple,
fun projects isn't for you, let us know. We'll refund
every dime you've paid.
We're also throwing in 4 free bonuses, to make it easy
for you to succeed.
When you succeed, so do we.
Ready to get started?
Link
-----------------------Message 2
Subject: What if This Happened to You?
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Hi firstname,
It's from AWAI, with a little explanation...
Imagine you're shopping with the family at your
favorite store.
After a lot of walking, you make it up to the checkout
with a full cart.
The clerk starts scanning everything, and you
realize...
You don't have enough cash for it all, and you forgot
your debit card. "I'd need another hundred," you
mutter.
You're about to cancel the order when someone touches
your elbow, hands you an envelope, and leaves before
you can say anything.
Opening the envelope, you find three hundred dollars
inside.
After silently thanking the stranger, you pay for your
purchases.
Driving home, you cringe as the muffler chugs around a
corner. The brakes groan as you pull into the driveway.
A man on the sidewalk strides over to you, and taps
your window. "This should cover all your repairs," he says,
handing you an envelope, and hurrying away.
You open the flap and find eight Benjamins inside.
You realize this is what it's like to have money
whenever you need it...
Sounds similar to what you'd like with your own
financial situation these days, doesn't it?
Wouldn't it be great to put worrying about unexpected
bills behind you, forever?
Or stop wondering about how to weather this economy?
Or be excited about future possibilities?
I've found that solution, and it's...
Link
With "Secrets to Writing High-Performance B2B Copy,"
you'll have that and much more.
You'll discover why companies are willing to happily
pay you:
$500 for a simple landing page (about 2 hours' work)
$750 for a two-page brochure (a morning's work)
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or up to $5,000 for a white paper report (about 2-3
days of research and writing)
Sound like something you've been searching for?
Link
Learning how to build the ultimate B2B swipe file is
part of the program, too.
Dozens of examples of every kind of B2B project are
included, and because this is an online program, you
get regular updates and know what's working NOW.
You'll discover how to set yourself up as a "One-Stop
Business-to-Business Powerhouse," by mastering all the
B2B copy your client is going to need.
Sound good?
Link
Program creator and B2B veteran Steve Slaunwhite will
take you by the hand, and help you discover:
11 powerful techniques to make a product every other
business has stand out in a crowd
8 tips for explaining complex products' features
clearly, concisely, and accurately
2 secrets to ultra-persuasive B2B copy
and more!
Who wouldn't want that?
Link
This is your ticket to writing short, easy projects
that pay well.
Take it today.
To your success,
, AWAI
P.S. I almost forgot...As a bonus, we're including
"Cracking the White Paper Market: How to Find Hundreds
of Clients Who Need White Papers Written Now."
Once the B2B world knows you can write a white paper
report, you'll have all the work you need.
You'll discover everything you need to know, including
where to find clients when you're ready.
Ready to get started?
Link
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-----------------------Message 3
Subject: If I Could Save Time in a Bottle...
Hi ,
with AWAI here, wondering if those lyrics
sounded a bit familiar...
They're from the Jim Croce song "Time in a Bottle."
This song is about caring for someone so much that a
lifetime would never be enough to spend with them.
The line that connects with me is "But there never
seems to be enough time, to do the things you want to
do once you find them."
Which got me thinking...
What about you, today? Are you too busy, and
frustrated because doing what you HAVE to do leaves so
little time for loved ones?
How would you like to have more time for yourself and
your family WHILE making great money?
No more missing soccer games...
No more 80 hour work weeks...
No more "sweetie, I can't I'm..."
You should take a look at...
Link
"Secrets to Writing High-Performance B2B Copy" will
help you have all this and more.
B2B copywriting offers you smaller, shorter projects and more of them.
Shorter projects mean more hours of the day for
yourself--and those who matter most to you.
8 million companies need people like you to help
market their products via the written word, and are
willing to pay well.
Isn't that what you really want?
Link
For a good B2B writer who lines up a few active
clients and gains a foothold in the business, it's
almost impossible not to make six-figures.
You're not being asked to write big, heavy, long,
"hype-y" sales letters.
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And, as you'll discover, B2B success is mostly about
creating a "template" so you can use the same winning
formula for every new client you take on.
How does that sound?
Link
Our program makes the B2B learning experience
comprehensive, covering all the latest B2B techniques,
not the least of which is social marketing.
The program's online for you, so we can update it
regularly with new examples, new techniques, and new
sections.
There's a special "members only" interactive forum,
where you can ask questions, suggest ideas, and have
copy you've written evaluated by B2B veteran Steve
Slaunwhite and your B2B peers.
What do you say?
Link
This is a rare chance for you to spend more time with
family, and make the kind of money you always knew you
could.
Words can make wishes come true.
Don't pass this up.
To your success,
, AWAI
P.S. One more thing...You'll also get our bonus report
"Writing Online Video Scripts for B2B Companies."
Online videos are an excellent way to quickly get
vital information to busier-than-ever decision-makers.
This report shows you everything, from how to
structure an online video script, to how to lay it out
on paper.
The going rate is about $1,200 for a 2 to 4-minute
script, which is about a half-day's work once you
master the formula.
Ready to get going?
Link
-----------------------Message 4
Subject: I've made a big mistake...
Hi ,
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It's , from AWAI here, with something I just
have to tell you...
We've been talking about business-to-business
copywriting for a while. I should have been letting
someone who's been there, tell you their story.
Someone like Georgia resident Ed Gandia...
------------------------My last job was for a small software company where the
pressure to make and beat sales quotas was high. I had
to put in long hours.
Not only that, but we had a new baby, and my wife had
left her job to stay home with him.
I wasn't willing to sacrifice my six-figure income,
and I had very little extra time to do anything on the
side.
I realized that the only way I could transition out of
my day job was to launch my copywriting business
methodically and over time.
I'm happy to report that this approach worked very
well for me. In June 2006, I had enough clients and
enough work to quit my day job!
I'm a lot more relaxed than I used to be. I used to
have a lot of anxiety, mostly because I've known for a
while that I'm not wired to be an employee.
More than the high income, I enjoy charting my own
course. I actually look forward to the week ahead! I
never had that feeling before I went out on my own.
I realize I'm living the writer's life every time I
talk with a friend or previous co-worker and they tell
me how much they wish they were in my shoes.
I try to remind myself every day how blessed I am to
have what I have and be where I am.
------------------------We have a lot more emails and letters from people who
decided to take on short, easy projects that pay well.
As a result, they make the kind of money they deserve,
and get to spend more time with their family, just
like Ed does.
You can too, once you check out...
Link
To your success,
, AWAI
P.S. I almost forgot...you'll also get "The Ultimate
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B2B Writer's Handbook: How to Instructions and Tips
For Tackling More than 30 B2B Copywriting Projects."
With this ultra-handy, full-color 104-page resource at
your fingertips, there won't be a business-to-business
project you won't be able to take on.
Ready to get going?
Link
-----------------------Message 5
Subject: Are You Ready Yet?
Hi ,
from AWAI here with something to ask...
Are you ready yet?
We've been talking for a while about "Secrets of
Writing High-Performance B2B Copy."
You've been let in on how short easy projects done in
a day or two can give you the best of both worlds by:
-- Giving you more free time with loved ones
-- WHILE making you great money year-round AND
-- Allowing you to do interesting work without the
pressure to "sell, sell, sell" like other forms of
copywriting
You did see this page, right?
Link
I'm a bit confused why you haven't taken advantage of
this yet. I've made it easy and simple to learn from
top B2B expert Steve Slaunwhite.
He knows all about B2B clients and how to market to
them, and how to write about complex subjects in a
simple high-energy style.
You can ask him questions and get feedback from him
and others in our members-only B2B forum.
If you find that B2B copywriting just isn't for you,
let us know within 90 days, and we'll refund every
penny you've paid, no questions.
Could anything be easier?
I didn't think so, either.
Link
So, if you:
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-- like quick, short projects that pay well
-- prefer a few good reliable clients, rather than
constantly marketing yourself for new ones
-- love to write and hate hype
the B2B world offers more than you could ask for.
With all the free bonuses and everything you'll learn,
you might have your first client by the end of the
test-drive.
And this is your chance--maybe your last--to get in.
Take it.
Link
To your success,
, AWAI
P.S. Thanks for all the time you've spent with me.
It's been a pleasure speaking with you, and I hope our
paths cross again sometime soon.
Before I go, I have to ask one last time...
Ready to get started?
Link
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