SMM - Social Media Management and Marketing Plan
Social Media
Management and
Marketing Plan
Service Offer: Virtual Assistant Services
Prepared by: Trisha Althea Rebuya
General Virtual Assistant
Cavite, Philippines--
Management Plan:
1. Business Branding: Done
2.
Social
a.
b.
c.
d.
3.
4.
Key
Media
Assesment
and
Planning:
Facebook Page: Done
Instagram: Done
Twitter: Done
Linkedin: Done
word
Social
research:
Media
Done
Creation
and
Optimization:
a. Account Creation: Optimized
b. Professional Profile Picture: Optimized
c. Cover Photo: Optimized
d. Bio Information: Optimized
e. VMGT: Optimized
f. Email:-g. Mobile Number:-
h. Website: Done
i. Header and Taglines
j. Hashtags: #Freelancer #VirtualAssistant #Fva #TheA+
k. Follow and add friends: 50 per day
5.
Social
a.
b.
c.
d.
6.
7.
Content
Creation:
Short Video Presentations
Video Tutorials
Blogs
Memes
Social
a.
b.
c.
d.
Media
Media
Content
Management:
Schedule of posting: Everyday in 9:00 pm
Target number of post per day: Once a day
Watermarks: @TheA+VirtualAssitanceServices
Caption: Short
Social
Growth
Media
and
Interaction
and
Community
Management:
a. Pages, sites and groups to join
b. Instagram: Done
8.
Interactions
and
Engagements:
a. Public and Shareable
b. Generate Default Comment
c. Automated Initial Greeting Messages and Responses
9.
Insights:
a. Explore new websites that will help
Marketing Plan:
1.Identifying
the
Target
Market:
a. Gender: Woman
b. Age: 18-30
c. Interests: Freelancing services and memes
d. Geographical Locations: Philippines and United States
e. Primary use of Social Media: Instagram
2.
Creating
a.
b.
c.
d.
3.
a
Marketing
Plan:
Interaction before posting
Setting goals: 100 followers in a month
Outline of Ideal Costumers
Content Calendar: 3 weeks advance
Brand
Awareness
a. Color Branding: Always optimized
b. Font Style Branding: Always optimized or
similarly related.
c. Custom Hashtags
d. Optimized Content
4.
Promoting
a.
b.
c.
d.
e.
5.
Products
and
Services:
Email Marketing
Blogs
Customer Reviews
Social Media Posting
Reels
Marketing
and
Advertising:
Organic
6.
Networking:
a. Associated Business
b. Similar Niches
c. Related Services
7.
Monitoring
and
Evaluating
Campaigns:
a. SWOT Analysis
b. Reports
c. Graphs of performance for a period of time
8.
Engagements:
a.
b.
c.
d.
9.
Short Videos: Funny, Enlightening and Informative
Emails: Personalized
Polls and surveys
Messenger bots
Insights:
Be
aware
of
a. Small Seo Tools
b. Keyword Planner
the
trends