My customer avatar
GOALS AND VALUES
GOALS: TIM WANTS TO..
- FINISH HIS STUDIES AND ATTAIN A
BACHELOR’S DEGREE.
- FIND A SUITABLE JOB
- GAIN RECOGNITION
- TRAVEL THE WORLD
VALUES: TIM IS COMMITTED TO..
- PERSONAL GROWTH
- HELPING OTHERS
- APPLYING MARKETING IN EVERYDAY
LIFE
DEMOGRAPHICS
CUSTOMER NAME:
TIMOTHY ENAJE
EMAIL:
TIMOTHYENAJE17@GMAIL,COM
BIRTHDAY: JULY 6, 2000
AGE: 20
GENDER: MALE
MARITAL STATUS: SINGLE
LOCATION: CONCEPCION TARLAC
MONTHLY INCOME: PHP 30,000+
CURRENT EDUCATION: COLLEGE DEGREE
QUOTE: “A MAN CANNOT BE
COMFORTABLE WITHOUT HIS OWN
APPROVAL.”
SOURCES OF INFORMATION
BLOGS/WEBSITES: BUZZFEED, PINTEREST,
SEARCHES JOBS AND REVIEWS AT
INDEED.COM AND GLASSDOOR.
SOCIAL MEDIA: SPENDS TIME ON
YOUTUBE WATCHING TECH INSIDER,
HUBSPOT, CARS AND AUTOMOBILES.
CHALLENGES AND PAIN POINTS
CHALLENGES: TIM IS A BUSY PERSON
AND IS CHALLENGED WITH GOING
PLACES FROM ONE POINT TO
ANOTHER.
PAIN POINTS: TIM HAS A FEAR OF
LOSING HIS FAMILY INCLUDING
REJECTIONS.
OBJECTIONS AND ROLES
OBJECTIONS: TIM MAY NOT ACCEPT
ANY PRODUCT UNLESS HE KNOWS
THAT THE PRODUCTS OFFERED ARE
LEGIT OR AUTHENTIC.
ROLES: TIM IS AN AVID RESEARCHER
AND TENDS TO LOOK FOR REVIEWS
BEFORE PURCHASING A PRODUCT.
SUGGESTED BRAND/PRODUCT
FOR TIMOTHY ENAJE
THE ALL NEW HONDA CITY 2021 IS A NEW RELEASED SUBCOMPACT SEDAN
PERFECT FOR PEOPLE WHO LIKES TO DRIVE IN THE CITY AND IS SUITABLE FOR
COLLEGE STUDENTS OR FOR THOSE WHO ARE WORKING ON-SITE TO
PROVIDE EASE AND COMFORT ON THEIR EVERYDAY TRANSPORT. IT IS ALSO
A PERFECT FAMILY CAR BECAUSE OF THE WIDE SPACE IT OFFERS FROM ITS
INTERIOR.
WITH THIS BRAND NEW VEHICLE NOT ONLY IT LOOKS ELEGANT BUT IT IS
ALSO AFFORDABLE PRICED AT ₱848,000 FOR THE BASE MODEL WHILE THE
TOP OF THE LINE VARIANT COMES AT ₱1,048,000 WHICH GIVES A MUCH
MORE “GWAPO” LOOK TO THE OWNER BECAUSE OF ITS STRIKING ELEGANT
DESIGN.
HONDA
CITY
2021