Tim Collins

ENGAGING AUDIENCES Challenge: Demonstrating the ease of scalability and product benefits of Google Cloud, as part of a wider customer reference program. Objective: Reaching C-Suite level decision-makers embarking on digital transformation journeys. Solution: Interviewing the team at Gorillas, the on-demand grocery service, to understand their use cases and deliver (ahem) this case study. LINK TO LIVE COPY POSITIONING BRANDING Challenge: Ensuring potential customers can quickly and easily understand key value propositions. Objective: Establishing fundamental pillars of how North Star, a data-driven platform that empowers FMCG challenger brands, talks about its offering. Solution: Workshopping shorter-form copy ideas to explain the benefits of the business in a succinct way. COPY NOT YET PUBLISHED - HAPPY TO DISCUSS EXPLORING INNOVATION Challenge: Improving component traceability and shipment accuracy in product distribution processes, while booting end-user engagement with their new purchase. Objective: Convincing key decision makers of the value of modernising infrastructure with the help of Avery Dennison. Solution: Drawing on internal expertise to create three unique GTM packs that offer solutions to clients’ primary pain points. COPY NOT YET PUBLISHED - HAPPY TO DISCUSS PERSONALISING APPROACHES Challenge: Improving relations between banks and their customers. Objective: Explaining the value of personalised experiences delivered using a blend of traditional techniques and modern technology. Solution: Digging into expertise at multinational payment specialists Giesecke+Devrient to create a bespoke brochure explaining their offering. LINK TO LIVE COPY DISTILLING COMPLEXITY Challenge: Explaining a complex technical offering from customer engagement platform Unifonic to a variety of audiences. Objective: Creating a document for use by sales, marketing and other professionals while keeping key decision makers happy during a period of rebranding. Solution: Writing a customisable ‘master’ deck containing all pertinent information, divided by specific use cases, complete with new and simplified language. COPY NOT YET PUBLISHED CONVEYING EXPERTISE Challenge: Helping researchers at Science Group to explain their work in plain language to potential customers. Objective: Demonstrating thought-leadership and industry knowledge in the biopesticides sector. Solution: Interviewing regulatory experts to produce a ghostwritten whitepaper, accompanied by socials posts to drive traffic. LINK TO LIVE COPY DEMONSTRATING VALUE Challenge: Conveying how marketing agency distillery works with brands to win them new fans. Objective: Using the agency’s work on the Google Cloud customer reference program as a marketing tool to win new business. Solution: Identifying key value propositions and developing a creative framework, in conjunction with the agency’s founder, to guide the writing of a blog post. LINK TO LIVE COPY CHANGING PERCEPTIONS Challenge: Selling Chronicle cloud-based security in heavily regulated markets, such as the banking and financial services sectors. Objective: Detailing how the latest SaaS tools can be used to tackle novel threats, while remaining compliant with legal frameworks. Solution: Creating a white paper exploring BBVA’s experiences with Chronicle Security, which took a deep dive into the bank’s experiences with the software platform. LINK TO LIVE COPY