Thomas Gerber

SEO OFFERINGS TOM G E RB ER • Longtail Keywords Phrase keywords for website tags • Suggestions for articles • Competitor research Technical Factors PageSpeed Insights Faster Indexing User Experience Backlinks Negative SEO https://www.gerberconsultants.com/softwareservices/#seo • • • • • • • • • Backlinks Importance Old vs New Number of Referrers • • • Images Lists Video CTR Bounce Rate • • • • Indexing Site Map Search Engines More…. Phrases Competitors Article Ideas • • • • • • • • • 13 Factors H tags HTTPS Backlinks More…. 6 Areas of Focus Keywords Technical Factors PageSpeed Indexing User Experience Backlinks Plug-ins Measure First byte-time More…. Gerber Consulting https://www.gerberconsultants.com/softwareservices/#seo KEYWORD RESEARCH AND REVIEW Analysis and Recommendations:  Longtail Keywords – how do they help bring better conversions  Competitor Research – see their top keywords  Validate keywords – using Google to validate your keywords  Convert to topic suggestions – what ideas can you use to write posts using these keywords  Top ranking keywords of your site – these help you get ranked on first page of Google Gerber Consulting https://www.gerberconsultants.com/softwareservices/#seo TECHNICAL FACTORS 13 Technical Factors  Meta description importance  Proper use of H tags  HTTP vs HTTPS  URL Length  Content – video, flash, images  File size  Site and page speed Gerber Consulting https://www.gerberconsultants.com/softwareservices/#seo PAGE SPEED Covering these key items:  Analysis based on available testing tools  Image optimization  CDN – when to use and recommendations  Pagespeed myths  Caching  Render blocking CSS and JavaScript  Reduce server response time Gerber Consulting https://www.gerberconsultants.com/softwareservices/#seo INDEXING Why is Indexing Important:  Site Maps – key to good indexing  Add to Google  Add to Bing  Add to Yandex Gerber Consulting https://www.gerberconsultants.com/softwareservices/#seo USER EXPERIENCE What does this cover?  Internal Link Structure – important pages close to home  Header, Footer links  Page Structure – Images over Video  Responsive Design – use the right themes  Cross compatibility Checks  Unordered Lists  CTR and Bounce Rates Gerber Consulting https://www.gerberconsultants.com/softwareservices/#seo BACKLINKS & NEGATIVE SEO What to watch out for:  Links to your site from spam sites  Validate your theme  Check reputation of referring sites  Some bad HTML coding can result in negative SEO Gerber Consulting https://www.gerberconsultants.com/softwareservices/#seo TOOLS I USE Google Page Speed Insights will give you the information about website loading time and performance for desktop and mobile, along with identifying opportunities to improve. Keywordtool.io offers a big list of long tail keywords which are organized alphabetically. Google Analytics is used by many as it helps in tracking the users' behavior on your website. Google Webmaster tool helps in finding any bugs, alerts, and indexing issues. Search traffic -> analytics Open Site Explorer helps you to do link analysis, including to finding the most impactful links coming on your website and your most linked-to pages on your website. Google Keyword Planner gives you with the helpful stats to plan your keyword strategy including competition, monthly search volume and suggested terms you might have missed. Also use Google Trends to see keyword interest over time. Traffic Travis – SEO Audit software SimilarWeb – for keyword research SemRush – for keyword research UberSuggest – use for getting topic ideas to write about SEOBook – Keyword tool -> Google trends box for keyword reviews SEOQuake – tool to help analyze and make site recommendations. Gerber Consulting https://www.gerberconsultants.com/softwareservices/#seo