Thelma R Rolluqui

Lead Generation for 5 Day Online Workshop Summit A Coach/Educator Case Study The Story This client was referred by a friend so we scheduled a call last August 18, 2021. He is a Life Coach and an Educator, and he is also working as a Physical Therapist. He will start his event, a FREE 5 Day Online Workshop Summit on August 23-27, 2021, and he is really running out of time. He's not sure yet how many participants will join the event and he just started his group with 63 members. His main goal is to build his business and his audience so he can quit his job and start continuing his passion which is to help his target audience and to educate with their journey in life. THE CHALLENGE The client doesn't know anything about Facebook Ads. He knows he needs FB Ads, but doesn't know how to start. He said he had run ads before, however, upon checking his account, he is just boosting. No Business Manager, nothing have been set up yet, so I walked him through setting up BM, Ad Account, and since he added me as an admin, I took care of pixel, domain verification, and setting up events. CLIENT'S ASSETS FB Page - 120 likes Instagram - 65 Followers FB Group - 136 members Website / Landing Page Email list - 800+ I suggested creating a video, however, the client is a busy person, so we used a simple image for the creatives. THE EXPERIENCE Since the client has no data yet, and the campaign will run only for the event, plus the fact that time is running out, I created a simple strategy targeting the COLD audience. Set up a Post Page Engagement Campaign on August 21 to warm up his BM with a $10 daily budget, since it is his first time to run ads and to boost his online presence. Then I started to run a Traffic Campaign on August 22, to bring traffic to his landing page. Set up also a Conversion Campaign the same day at $20/day, and started monitoring the KPI's. The Result Aug 21-25, 2021 PPE Campaign @$.01/ - 2292 PPE Traffic Campaign Clicks @$.02/ - 1430 Link Link Clicks Conversion Campaign -165 Leads @$0.30/ lead - Total Ad Spent $102.95 The group started with 63 members and ended at 190 -almost 300% increase after 5 days. Client's Update Clients Feedback Next Step The client will be holding another Summit in October, with 18 guest coaches worldwide, so we are planning to run a campaign again in September. The client is updating his website and he will create a new landing page for the coming event. If you need help in getting qualified leads to fill your events and get more clients for your coaching business, I'd be glad to help. Book a call for a FREE 15 min consultation: calendly.com/trrolluqui08 THELMA R ROLLUQUI FACEBOOK AND INSTAGRAM STRATEGIST Thank you!