Tanishka Singh

PORTFOLIO Tanishka Singh APM & Lead Partner Program 2 0 2 5 - Hello, I’m Tanishka Singh Aspiring Chief Product Manager Product & Loyalty Program Manager | Creative Thinker | Customer - First Strategist With over 8 years of experience across product development, loyalty programs, and marketing strategy, I specialize in crafting meaningful user journeys and scalable platforms. I’ve built loyalty ecosystems from scratch, led cross-functional teams, and launched campaigns that not only looked great—but delivered real results. I believe creativity isn't just about design —it's about finding smarter, simpler, and more impactful ways to solve problems. Let’s build things that matter. 1 2 3 Education- Christ University, Bengaluru BA in Journalism, Psychology & English Literature 4 5 6 7 8 - Bharatiya Vidya Bhavan, New Delhi PGDM in Media Management - Indian Institute Of Management, Calcutta Executive Program In Sales & Marketing 9 - S P Jain School Of Global Management Professional Certification In Product Management 1 2 Experience Kurlon Enterprise Ltd APM & Lead Partner Program (2022 - 2024) 3 4 5 Led the development and scaling of a loyalty platform (Kurl-on Konnect) in collaboration with UI/UX, design, and tech teams, resulting in an 1100% increase in dealer outreach and onboarding 8000+ partners. Managed in-app campaigns, launched new programs for sales and e-commerce channels, and improved partner retention by 25%. Oversaw customer lifecycle operations, product performance tracking, and KPIs. Additionally headed the Customer Delight team of 15+, resolving queries and maintaining strong partner relationships to uphold brand reputation. 6 7 8 9 Elevatoz Loyalty Ltd APM & Account Manager (2021 - 2022) Collaborated with cross-functional teams to develop loyalty and engagement platforms like Century Champions and NSL Vyapar Mitra App. Designed and executed end-to-end loyalty programs and marketing campaigns, leading to a 40% increase in client count and over 28,000 user onboardings—expanding client reach by 150%. Managed the full product and program lifecycle for partners, distributors, and dealers, delivering tailored solutions to drive customer engagement and business growth. 1 2 Experience Frame Events & Productions Account Manager (2019 - 2021) 5 Worked closely with global clients like NetApp, HPE, and Salesforce to design and execute targeted marketing outreach initiatives. Delivered customized campaigns for QBRs, product launches, and onboarding programs, contributing to a 30% revenue increase through impactful experiential marketing. Led key account management, cross-department collaboration, and vendor negotiations to ensure seamless project execution and tailored client solutions. 6 Ennea Experientials 3 4 Assistant Account Manager (2017 - Gained extensive exposure to the automobile industry through major product launches like Swaraj Tractors and Mahindra XUV500. Managed and executed domestic and international marketing events, supported client retention and business development, and ensured seamless coordination with organizers while maintaining compliance and safety standards Right Relevance Inc BDE & SMM (2015 - 2017) Gained versatile startup experience at a US-based company, contributing to marketing outreach and cross-functional initiatives. Led social media efforts that boosted platform traffic by 800%, while supporting multiple departments in a fastpaced, dynamic environment. Project 1 - NSL Vyapar Mitra App 1 2 3 4 5 6 7 8 9 Led the end-to-end development of a loyalty program app (NSL Vyapar Mitra) for Nuziveedu Seeds Limited after conducting thorough market research and competitor analysis. Collaborated closely with multiple stakeholders—including the client, internal IT, sales, marketing, and design teams—to define key features, user journeys, and business goals. Successfully launched the app in 2021 and spearheaded continuous onboarding efforts, eventually building a robust network of dealers and retailers. Oversaw the app’s feature enhancements, campaign launches, and incentive structures. Maintained product hygiene through ongoing improvements, Quality checks, and performance optimization — ensuring sustained engagement and partner satisfaction. 1 2 3 4 5 6 7 8 9 Project 2 - Centuary Class & Puraskar App - Learning & Rewards Platform Revamped and launched the Century Class app for Centuary Mattress, aimed at empowering regional sales associates (RSAs) with product knowledge and incentivized engagement. The app integrated learning modules, performance-based tracking, and a reward redemption system— creating a unified platform for education and motivation. Collaborated closely with client stakeholders to define requirements and brainstorm features, ensuring alignment with business goals. Designed an intuitive user journey that rewarded RSAs with points for completing learning modules and achieving sales targets, which could be redeemed for rewards. Played a key role in planning, feature definition, and coordinating between design, development, and client teams to bring the concept to life. Project 3 - Kurlon Konnect App (For Dealers) & DSA (in-Store Dealer sales associates) APP 1 2 3 4 5 6 7 8 9 Led the end-to-end development of Kurl-on Konnect, a loyalty and engagement platform designed for Kurl-on’s dealers and channel partners. Worked cross-functionally with all the stakeholders and different teams to conceptualize, build, and continuously improve the app and web-based platform. In addition, ideated and developed a new warranty registration app to streamline customer warranty tracking and incentivize instore sales representatives. Previously, customers often missed registering products post-purchase, leading to warranty issues later. The new app allowed store staff to register purchases instantly and upload invoices at the point of sale, ensuring warranty coverage while rewarding sales reps with redeemable incentive points—solving a long-standing customer service gap. Project 4 - Nike - leveraging technology for growth 1 2 3 4 5 6 7 8 As part of my product management certification, I conceptualized a smart shoe for Nike, focused on solving customer pain points through technology. The project involved identifying challenges, a target segment, mapping product and designing key features aligned with user needs. I created detailed wireframes and prototypes using Balsamiq, illustrating the complete user journey, integrated feature flows, and techenabled solutions. The project also addressed product concerns, user experience gaps, and potential pitfalls, with strategic solutions for each. Link - https://shorturl.at/IKHnN 9 Note: Download the file to get the Interactive wireframes experience or let me know I will send it on email. 1 2 3 4 Thank you 5 6 Contact Details 7 Phone : - Address : Bengaluru, Karnataka, india Email : - 8 9