Talha Mukhtar

TALHA MUKHTAR SOCIAL MEDIA MARKETING PROFESSIONAL Email:- 02 Contents 03. INTRODUCTION 04. RESUME 05. BRANDS 07. AZEEM SHEIKH 09. HASHMI PAKISTAN 11. NOTEWORTHY CAMPAIGNS 12. CERTIFICATES 03 Introduction I am Digital Marketer and Marketing Strategist that is passionate about helping busy brands and business owners create and maintain an online presence through social profiles and websites. I understand fully well that you need an extra pair of hands to manage other business tasks that you no longer have time to do. While you’re focused on building your business, allow me to handle your business tasks that’ll normaly take up your time. I am confident that my diverse skill set and expertise make me a perfect fit for contributing to your organization’s success in the digital marketing landscape. Throughout my career, I have had the privilege to work with a variety of clients, managing their brands and implementing successful marketing strategies. My experience in both software houses and marketing agencies has allowed me to develop a comprehensive understanding of the digital marketing ecosystem, where I have honed my skills in crafting tailored marketing plans to meet specific business objectives. 04 Resume M.A. Global Business National Research University Higher School of Economics Soft Skills Curiosity Empathy Tenacity Teamwork Adaptibility Good Listener Honesty Multitasking 2018 - 2020 Digital Marketing Manager Social Wallet Agency Technology Feb 2022 - Jun 2023 MS Office Hootsuite Slack AHREFS Zoom Canva Trello Wirdpress Digital Marketing Manager Digital Marketing Trade Dec 2020 - Jun 2022 Services Meta Ads Copywriting Google Ads Profile Youtube Ads Management Content Community IngeniousMinds - Digital Marketing Engagement Advertising Agency Strategy & Audit & Optimization Research Social Media Marketer Sep 2016 - Jun 2018 05 Brands One of my significant achievements includes managing various brands from US and UK regions. I have successfully executed campaigns that not only increased brand visibility but also delivered returns on investment. Analyzing campaign performance metrics and making data-backed decisions have been instrumental in achieving success for my clients. Additionally, my experience in managing various brands has strengthened my ability to create and maintain consistent brand identities across digital channels, ensuring a cohesive and impactful brand presence Infusion Creative Khana Fresh Digital Marketing Agency Food Delivery Service Develop Prism Marketing Agency 06 Brands Skills and work include finding a brand’s image, aesthetic, and target audience, influencer marketing, planning, researching trends, imagery, and photography, designing, and copywriting for socials, editorials, and campaigns, building out emails and marketing campaigns using software like Salesforce and Mailchimp, deploring the campaigns, deep-diving into analytics and insights, and using the analytics to positively affect the brand image, business, content, and marketing overall. Benchmark PK Advertising Agency Hashmi Pakistan Consumer Product Ingenious Minds Advertising Agency Tolindo Deliveries Delivery Service Social Wallet Digital Marketing Agency 07 Azeem Sheikh Recent Ads report from Meta for Client Azeem Sheikh He is a Musician based in the United Kingdom and wanted his song to be watched on Youtube for his specific target audience. This specific campaign was used to send clicks to his Spotify page. Users clicked and listened to his song in a short time and also added the song to other playlists, boosting his overall reach. 08 Azeem Sheikh Here is another recent screenshot from Youtube Analytics of Client Azeem Sheikh. As you can see the 19K Views increased from his video and more than 70 people also subscribed to his channel. All these statistics displayed above are clearly organic. If you want to see his SEO and his trending for the song, just search on Youtube "Jaanu na by Azeem Sheikh" and the first video will be of the client. (Note: You can also click the link to directly visit youtube search results) 09 Hashmi Pakistan Another noteworthy client was Hashmi Pakistan. This specific client was all about health and fitness. They partnered with Lahore Qalandars a famous Pakistan Super League Team from the year 2020. We launched the campaign by sponsoring Lahore Qalandars Spreading awareness of Hashmi with the Keyword "Your Fitness Partner" The campaign idea and creatives generation were selected by the creative manager, however, the campaign execution was done by me. The post got a good engagement rate of 5% at that time with the audience they had on Page. With this specific campaign, the goal was to increase market share in the Punjab region and the campaign successfully secured a 2% market share in the Punjab region. 10 Hashmi Pakistan Overall increasing and boosting brands' digital landscape. This was also the time of the launch of a new website hashmikajal.com so the traffic and engagement we build was for that along with an introduction of Hashmi's own e-commerce store. The screenshot below displays the overall engagement on the post after the Giveaway campaign and this audience was retained and increased for over a month. Along with this campaign, I also took part in BTL activities like TV advertisements and billboard advertisements in Karachi and Lahore Regions. This campaign was truly an amazing campaign with the team boosting overall brand presence in 2020 physically and digitally, by applying strategies for digital media and executing them along with physical awareness of the brand. 11 Noteworthy Campaigns Below are some of the campaigns I did for other brands in various industries Some campaigns I only did while working with them as a freelancer. These campaigns include content writing, copywriting, email marketing, lead generation and social media optimization Successfully ran an email marketing campaign for Tolindo Deliveries. Increased 500 email subscribers with a landing page and had 4 merchants signed up with the Tolindo platform. EMAIL Wrote an entire web copy for Develop Prism. They are a marketing agency working with B2B clients, and offering various services for specific industries, with the context of marketing. Provided an entire content strategy and social media plan for 3 months for Abdul Haseeb. He is an influencer/blogger and wanted to promote himself through his social media channels. WEB COPY CONTENT STRATEGY 12 One-Time Projects Elevated reach via cruise precise targeting, content, webinars. converted agency's delivery: Social media, compelling website, and content strategy engaging orchestrated for delectable 5 success. and Result: into market Launched Khana Fresh food leads enthusiastic cruise bookings, underscoring the campaign's impactful success. In my digital marketing portfolio, you've witnessed a tapestry of success woven with strategic brilliance and creative flair. From skyrocketing brand awareness to fostering vibrant online communities, my campaigns have consistently delivered exceptional outcomes. As a dedicated and innovative digital marketer, I'm poised to elevate your brand to new heights. Let's collaborate to craft compelling narratives, engage audiences, and exceed objectives. Are you ready to seize the future of digital marketing? Reach out today, and together we'll paint the digital landscape with brilliance and ingenuity. Your next marketing triumph awaits – let's make it happen! 12 Certificates Certificate from Google; Google Digital Garage Certificate - 2019 13 Certificates Redbull WIngfinder Assessment - 2019 TALHA MUKHTAR THANK YOU (--Karachi, Pakistan