Talha Maqbool

Social Media Strategy Use this six-step game plan to build an effective social media presence. STEP 1: Set SMART Goals Make your social media goals work for you by ensuring they align with your business goals. Tip: Make your goals SMART - Specific, Measurable, Attainable, Relevant, and Time-bound. Business Goals Social Goals Metrics What are our business goals? What can we do on social media How do we measure it? to support these goals? We want people to discover our Let's build awareness on social Let's measure our reach: the brand. media. number of likes, shares, and followers. STEP 2: Figure out your Target Market Fine-tune your message by customizing it for your target market. Draw up personas for your target market so you can speak to them in their language. Persona 1 Persona 2   Demographic: Demographic: Goals: Goals: Motivations: Motivations: Problems: Problems: Pain Points: Pain Points: Preferred Mode of Communication: Preferred Mode of Communication: Preferred Social Network: Preferred Social Network: Others: Others: STEP 3: Analyze your Competition What are your competitors doing in the social media space? Learn from them and consider how you can make their approach work for you. Create a table for each competitor. Competitor's Brand Social Media Platform Follower Count Strengths Weaknesses Effective Content FACEBOOK INSTAGRAM TWITTER TIKTOK LINKEDIN PINTEREST 40 30 20 10 0 Facebook Instagram STEP 4: Do a SWOT Analysis Twitter TikTok LinkedIn Pinterest Map out your Strengths, Weaknesses, Opportunities, and Threats. Weaknesses Strengths What are your strengths? What are your weaknesses? What are you doing well? What areas can you improve in? How can you connect with your audiences on Where is there difficulty in building social media? connections with your audience? Opportunities Threats What are your growth areas? Do you have strong competitors in the field? What market trends can your product ride? What's stopping you from growing? How can you turn your strengths into What risks and blockers do you face in your opportunities? niche market? STEP 5: Perform a Social Media Audit Do you have an existing social media presence? Before you draw up new plans, audit your current approach first. SOCIAL MEDIA REACH PLATFORM WHAT'S WORKING? FREQUENCY BEST PERFORMING AVERAGE POST OF POSTS POSTS ENGAGEMENT Write an observation here Add another one Add another one WHAT'S NOT WORKING? Write an observation here Add another one Add another one LESSON LEARNED Write an insight here Add another one Add another one Step 6: Craft your Content Strategy Here comes the fun part. Take all your lessons from the previous steps and draft a content plan for your brand. Remember your business and content goals? Those are your content pillars. Map out what material can fill each content goal. Carefully consider your personas, your competition, your strengths and weaknesses, and your previous strategies. GOALS Content Goal 1 Content Goal 2 Content Goal 3 Increase reach by 10k followers through edutainment posts before the quarter ends. CONTENT IDEAS Post Idea 1 Post Idea 2 Post Idea 3 PLATFORM Facebook Stories Instagram Reels Tiktok POST FREQUENCY 3 x a week Pro-tip: Canva's Content Planner can help you map out your social media calendar. Next steps: Monitor your performance for the period and then analyze what works and what doesn't. Adjust your strategy as needed, learning and refining as you go along. "Talhamaqbool1/fiver"